Yahoo! Launches New Rankings System in United States
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Yahoo! will launch its new search marketing ranking model in the US next Monday, February 5, when paid ad placement will be determined by “quality” in addition to keyword bid price.
To date, search ads on Yahoo! and its distribution partner sites have been ranked solely by bid price - the bigger the bid, the higher an ad appears within the search results.
But now a combination of the bid amount and ad will determine placement (similar to the Google system) ensuring greater relevance and potentially better conversion rates.
It is the latest phase in the Yahoo! upgrade of its paid advertising system to a new platform code-named “Panama”. The company expects all active US advertisers will have migrated to the new system by the end of March.
There is no word yet on when “Panama” will arrive in Australia but an announcement is believed imminent - Yahoo! Search Marketing will be conducting a Breakfast Briefing on the new system at Search Engine Room in Sydney on March 21.
Search Engine Room
29 January 2007
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Events
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
- Jon Beros, General Manager Sales, Scoopon
- Neil Bourne, Director, Nextec Strategic Capital
- Andrew Crawley, Director, Jack Media
- Tony Davis, Director, Quantium
- Brad Gurrie, GM Australian and Southeast Asia, Travelzoo
- Andy Jamieson, Director, Switched On Media
- Tim Lovitt, Senior Analyst - Research and Insights, Experian Hitwise
- Dean McEvoy, Founder and CEO, Spreets
- Daniel Monheit, Director, Hard Hat Digital
- Stephen Ostrer, Director, Deal Focus
- Quaetapo, Chief Operations Manager/Digital, Shop A Docket
- Adam Rigby, Executive General Manager, LivingSocial Australia and NZ
- John Rolfe, Director of News and Public Defender Columnist, Daily Telegraph
- Jodie Sangster, CEO, ADMA
- Adir Shiffman, Co-Founder and Director, Starthere.com.au
- Mike Sneesby, CEO, Cudo
- Simon Smith, Director, Effectivedeals.com
- Chris Zinn, Consumer Advocate
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Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.
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