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Business Strategy In A Semiglobal Economy

RRP $640.99

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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.


Social Media Strategy

RRP $259.99

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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text *leads readers through core marketing concepts and how to think critically about the competitive marketplace-even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning social media marketing strategy *emphasizes the need to apply solid marketing principles to social media *explores how to integrate social media throughout an entire organization *gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.


Retail Marketing Strategy

RRP $402.99

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Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest...The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field. Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy. He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy. He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments. The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy. An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.


How To Create A Successful Marketing Plan

RRP $18.99

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Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!

You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our book "How to Create a Successful Marketing Plan."

Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds of survival and success through an effective marketing plan.

Reading "How to Create a Successful Marketing Plan" is step one of developing a great marketing strategy that helps your business succeed.

Here are just some of the great benefits you'll get in our eBook:

Learn about all the major fundamentals and components needed in a successful marketing plan.

Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms.

Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously.

Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan.

Learn how to include plans for new marketing opportunities that may unexpectedly arise such as what happened with social media where many businesses were left unprepared.

Find out how to evaluate your competition for inclusion in your marketing plan.

Discover how to deal with the financial and budgeting aspects so the numbers add up.

Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed.

And much more!


Sex, Strategy And The Stratosphere 2006

RRP $29.99

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This book provides an historical account of how discriminatory practices develop and change. The author presents a historical account of the discriminatory practices of airline companies British Airways, Air Canada and Pan American Airways. It covers the years 1919 to 1991 and is organized around key periods in the treatment of female employees.



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Search Engine Optimisation Books

SEO Search Engine Preventing crawling Increasing prominence
White Hat SEO Black Hat SEO Techniques Marketing Strategy

Search Engine Optimisation





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