Tony Davis leads many of Quantium’s marketing, media and customer analytics programs and partnerships, contributing an understanding of the practical development and application of data-driven strategies within large companies. Joining Quantium soon after its foundation, he previously held senior positions with major brands in the UK and Australia, and has been at the forefront of using data to drive insight, accountable marketing investment and optimal business performance.
Tony is a regular commentator on the marketing and media industry, with a key focus on how data convergence, marketing performance and the financial accountability of marketing (and marketers) across a wide range of industries, especially in a digital environment. Tony was the co-founder of London Business School’s Innovation Exchange, a forum for the sharing of best practices across industries, and more recently as Chairman of ADMA he helped re-engineer Australia’s biggest industry body.
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