Tom Petryshen
Chief Executive Officer, Amplify

Responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun, Tom leads an eclectic group of marketing, usability, and web development professionals at Amplify.

After studying Marketing and Communications at Simon Fraser University in Vancouver and competing for Canada as an Olympic wrestler, Tom began his career developing online help systems for software, then worked in usability and web development.

Since 1996, he has assisted clients around the world to improve market share, increase sales, and measure online effectiveness using search, email, analytics and integrated marketing.

His focus on results has produced outstanding online marketing ROI for some of Australia’s most successful online businesses including Webjet, Deals Direct, Australian Unity and Fairfax Digital.