Search Engine Room 2006 - Marketing Conference Organiser Martin Kelly

Speakers

Gavin Appel, Senior Vice President - Search Solutions, Hitwise:

Gavin spearheads new product development at Hitwise, the world's leading online competitive intelligence service. He is a leading expert on search engine marketing and the design of internet search strategies. Prior to Gavin's current role, he was General Manager of Hitwise Search Marketing Services, Australasia's first Search Engine Optimization company. Responsible for business operations, his successes included establishing strategic partnerships with local and global search engines for the delivery of premium search marketing services to its clients. Gavin began his online career with the Beam Group of Companies, Australia's largest developer of software and multimedia. While at Beam, he developed a range of highly successful search engine optimization strategies to support each business unit. Gavin also co-founded Lifelounge, a branded content and marketing agency, which connects corporate partners with young adult consumers.

Chris Dimmock Managing Director, Cogentis:

Cogentis Pty Ltd founder, Chris Dimmock, has 20 years experience in technology based Sales and Marketing. Chris has held roles ranging from product management of Australia's first national email system back in the 1980s - through Sales & Marketing Director and General Manager roles for large multinational IT & technology companies in both Australia and Europe through the 1990s. Prior to founding Cogentis, Chris had extensive 'hands on' online marketing experience with an Australian ASP (Application Service Provider); and worked for several years in the technology arm of Australia's largest Online Marketing Agency Group.

Foad Fadaghi Research Director, ICT Practice, Frost & Sullivan:

Foad Fadaghi is a Research Director and head of the Australian ICT Practice for Frost & Sullivan. His experience and insights have made him one of the leading and most in demand authorities on digital marketing technologies in Australia. Foad is often quoted in major publications such as The Australian, AFR and SMH. In 2005, Foad authored the most comprehensive report into the Australian Paid Search industry, the findings of which are regularly used by industry players. Prior to joining Frost & Sullivan, Foad was a senior analyst with Jupiter Research, where he specialised in enterprise applications and emerging technologies.

Steven Greenway eCommerce Manager, Virgin Blue:

Steven is an experienced senior executive with extensive expertise in the air transport industry. He started his professional career as a graduate with Qantas before moving to the UK to become an aviation consultant for PWC and then as Head of Sales and Distribution Strategy for Virgin Atlantic. Steven's current role with Virgin Blue includes managing: all e-commerce activities, website sales revenue (91%+ of total VJ sales), online travel agency relationships, ancillary relationships (car, hotel etc), other sales distribution channels and search engine marketing.

Fionn Hyndman, Managing Director, dgm:

Fionn has been involved in the online industry for over 7 years, moving from a traditional DM background. Fionn's first on-line role was with QXL, Europe's largest online retailer. Roles with online telecom providers, email vendors and service providers followed before Lycos. After 2 years at Lycos, Europe's largest portal network, as the Commercial Head of Retail Fionn moved to dgm in the UK. In 2003 Fionn launched the Sydney office. dgm deliver a quantifiable ROI on all advertising for clients through various channels online and has seen amazing local growth through the affiliate and search engine marketing arenas with more than 140 local clients. dgm Australia has delivered more than 60 million consumers to their clients such as Dell, Wizard, American Express and Apple.

Nic Jones, Managing Director, News Interactive:

Nic Jones is the managing director of News Interactive, Australia's second largest online publisher. Mr Jones joined News Interactive in late 2003. He was previously managing director of Yahoo! Australia and New Zealand, sales director for John Fairfax Ltd and sales director of ninemsn. While at ninemsn, he was acknowledged within the industry for bringing the concept of bundling and integrating different media platforms to Australia after selling the first TV/print/online promotion to Unilever. Mr Jones started his career in publishing and sales at VNU Publications, one of Europe's largest professional and business magazine publishing houses, based in London. He moved to Australia in 1998 and became a partner in one of the country's first integrated promotional and relationship marketing agencies, Crocodile Communications. Mr Jones was on the board of the Internet Industry Association and is on the Advertising Federation of Australia's Education Committee. He holds a Bachelor of Science (Honours) in Social Psychology and Sociology from Loughborough University, England.

Paul Kallenbach, Senior Associate, Minter Ellison:

Paul works for leading Australian and Asia-Pacific law firm Minter Ellison and has acted for a range of clients in the telecommunications, technology, finance, manufacturing and consultancy sectors, with a specific focus on technology, intellectual property, internet, electronic payment and e-commerce issues. In addition to his extensive experience working as a lawyer, Paul spent three years in a commercial and legal role in a software start-up, developing an in-depth understanding of the issues facing organisations operating in the technology and software fields. He has undertaken secondments to a university and two large technology organisations, and currently guest lectures in e-commerce, digital certificates, signatures and authentication for Monash University's Faculty of Law.

Ian Leuchars, Managing Director, 24/7 Real Media.

Ian Leuchars joined 24/7 Real Media as the General Manager, Australia in September 2004. Ian has a solid background in Online Media and IT with over 18 years experience in the Australian industry. Ian came to 24/7 Real Media from Orion Ventures, a technology specialist corporate advisory practice, where he was responsible for providing clients with strategic advice on strategy, finance, capital raising and acquisitions. Prior to Orion Ventures, Ian was on the Executive leadership team of Sensis Pty Ltd,. During his five years at Sensis he was responsible for the strategy and operations of Australia's largest online publishing business. Ian's responsibilities included running some of the country's largest sites, Whitepages.com.au, Yellowpages.com.au, Whereis.com.au, Goeureka and Altavista, as well as playing a key role in the transition of a stagnant billion dollar a year print business into a growing online enterprise. Ian was appointed as Managing Director, Australia at 24/7 Real Media in February 2006.

Ruth Mackay Registrar of Trademarks, IP Australia:

Ruth Mackay is the Registrar of Trade Marks, a position she has held since mid 2004. Over this period of time IP Australia has introduced a new Assisted Filing Service and has placed significant focus on reducing waiting times for the examination of trade marks and further improving the focus the organisation has had on quality and consistency. Ruth also became the Registrar of Designs with the introduction of new legislation in 2004 . Previously Ruth was the General Manager of Customer Service, also at IP Australia. Prior to commencing work with IP Australia Ruth worked with the Commonwealth Ombudsman's Office, focussing particularly on providing advice to the Ombudsman on the Government's introduction of the GST. Other significant work experience includes seven years with the ACT Consumer Affairs Bureau (now Office of Fair Trading) during which time Ruth was awarded the Public Service Medal for her work developing public education and awareness programs. Ruth has a BA Dip Ed and a Graduate Diploma in Legal Studies.

Stephen Murphy, Director, Pay Per Click:

Stephen is one of Australia's leading digital marketing consultants and now specializes in assisting clients achieve high visibility and sales through natural and paid search strategies. Prior to founding PayPerClick, Stephen's extensive experience was achieved as co-founder and former COO of Australia's first and once largest, commercial web development company- Spike Networks (ASX:SPK). Essentially, Stephen steered the strategy, development and deployment of over 240 Blue Chip corporate web presences in Australia, Tokyo, New Zealand and the USA. He also founded and managed Australia's first online media sales company, Spike Media, overseeing the online advertising search marketing for Toyota, Mercantile Mutual and Travel.com as Yahoo! (Australia & NZ) charter sponsors.

Jon Ostler Director of Internet Marketing, First Rate:

Jon is the founder of First Rate and one of Australasia's leading authorities on contemporary Internet marketing. Working with many leading websites, he is a regular writer for international publications. After advising many of the UK's top defence companies and agencies on classified projects, Jon retired from military intelligence in 1998 and put his skills to work on the worldwide web. Jon founded First Rate in 2001, in response to the emerging demand among businesses for a measurable return on their website investment. Clients include; ING Insurance, Sydney Bridge Climb, Appliancesonline.com.au and Yellowpages.

Robert Rath General Manager, Sensis Interactive:

Robert Rath joined Sensis in June 2001 and is responsible for the Sensis Interactive operations of the business. His role incorporates the evolution and sales for sensis.com.au, sensis 1234 and the growing portfolio of Sensis Wireless services and WhereisR websites. Robert's portfolio also incorporates the development of SensisR Direct Access, the multi-channel location and navigation business and the integration of InvizageR Technology and Universal Publishers businesses. Before joining Sensis, Robert worked at Telstra for seven years in Marketing and Sales management roles and most recently as National General Manager, Consumer Sales. Robert began his career at IBM in 1982, where he held various technical, sales and marketing positions. He has a Post Graduate Diploma in Business Management and is a graduate of the Australian Institute of Company Directors. Robert is on the Board of InvizageR Pty Ltd and was instrumental in the purchase of a majority shareholding in this company in February 2004, and the acquisition of Universal Publishers in December 2004.

Cliff Rosenberg Acting CEO, Yahoo!7

Cliff Rosenberg joined Yahoo! Australia & NZ in March 2003. As Managing Director and now Acting CEO of Yahoo!7, his focus is ensuring that the 4.7 million Australians who visit www.yahoo7.com.au every month find superior products and services, which demonstrate the company's commitment to innovation, compelling content, community and personalisation. Prior to his role at Yahoo!7, Cliff was Managing Director of iTouch Australia, the wireless application service provider. Previously, Cliff held a variety of telecommunications and Internet related roles within Telkom South Africa, Cable and Wireless, and Vodafone Pacific, including Group Strategist for Vodafone Pacific and General Manager of Wireless Internet for Vodafone Australia. Cliff holds a Bachelor of Business Science (Honours) and a Master of Science in Management.

Sukhinder Singh Cassidy VP Asia Pacific and Latin America Operations, Google:

Sukhinder Singh Cassidy is responsible for all of Google's sales operations in these regions, and also oversees the company's local search and channel initiatives. Before joining Google, Sukhinder was Co-founder and Senior Vice President of Business Development for Yodlee.com Inc., a leading solutions provider to the global financial services industry. She has also worked in strategy and business development in Silicon Valley for leading e-commerce providers Amazon.com, and Junglee Corporation, and in New York and London with investment bank Merrill Lynch as well as pay television provider British Sky Broadcasting. Sukhinder is a graduate of the Ivey School of Business Administration at the University of Western Ontario, Canada.

Craig Wax Regional Managing Director of Yahoo! Search Marketing (Australia, India and South East Asia)

Craig Wax is the Regional Managing Director of Yahoo! Search Marketing (formerly Overture Services) in Australia, India and South East Asia. Craig was appointed to this position in late 2005 after working as Senior Director of Yahoo!'s US Marketing and Corporate International Marketing. With over 19 years of experience, Craig has established himself as an expert in both marketing and general management. Whilst at Yahoo! in the US, Craig helped grow Yahoo! Search Marketing's customer base from 20,000 to over 100,000 and launched Yahoo! Search Marketing in 20 international markets. Prior to joining Yahoo!, Craig spent six years at General Mills where his expertise and leadership skills proved essential in growing existing brands and launching new business. He also identified and managed the multi-million dollar acquisition of Small Planet Foods. The successful acquisition enabled General Mills to enter into new channels and categories. While at General Mills, Craig was also awarded the prestigious Chairman's Award and General Mills' Best Advertising for a New Product Award.

David Warmuz, Managing Director, Trellian:

Since 1997, with the launch of SubmitWolf, the first fully automated Search Engine submission software, David as been instrumental in the development and growth of Trellian (fully funded and privately owned) which is a multi-million operation, with offices in the US and Europe. Trellian clients are diverse and include every day Internet users, Education Institutions, State and Federal Government bodies, fortune 500 companies, such as: IBM, Microsoft, Nestle, Google, Procter & Gamble. David has formed many strategic partnerships and now concentrates on continual business growth, managing top client relationships. He has a B.Bus (Marketing, Management, Accounting and Law)

Ren Warmuz, CEO, Trellian:

Ren Warmuz is the founder and CEO of Trellian, one the oldest and most
experienced Internet Companies. Initially developing software applications
for his own needs, Ren soon discovered an appreciative market and in March
1997 Trellian was born. Ren personally authored one of the first submission
tools, SubmitWolf, which today has grown into a full suite of SEO Tools and
services used by many SEO professionals world wide. With more than 17 years
experience in the IT field, Ren is currently focused on developing
Trellian's new technologies including KeywordDiscovery.com, a keyword
research tool and most recently, a Competitive Intelligence solution.
Helping to turn visions into reality, Ren is the driving force behind
Trellian.

Brian White, Technical Program Manager, Search Quality, Google (US):

Brian has worked for Google since 2002, and has been part of the Internet industry for over 10 years. During his time at Google, Brian has been involved in efforts to maintain the high quality of Google's natural search results. His primary focus has been to work with engineers to counter webspam--techniques that fall outside Google's Quality Guidelines that aim to manipulate one's presence in the search index. His experience and leadership in countering webspam extends into multiple language markets. Prior to joining Google, Brian was part of the initial team of category managers at Epinions, where he grew the product review community around the video games and consumer software verticals. He was also a community producer and web developer at finance startup Quote.com <http://quote.com/> , which was later acquired by Lycos. When not employed by Internet startups, Brian worked as a consultant specializing in custom Web solutions for small and medium-sized businesses.


	Gavin Appel, Senior Vice President - Search Solutions, Hitwise: Gavin spearheads new product development at Hitwise, the world's leading online competitive intelligence service. He is a leading expert on search engine marketing and the design of internet search strategies. Prior to Gavin's current role, he was General Manager of Hitwise Search Marketing Services, Australasia's first Search Engine Optimization company. Responsible for business operations, his successes included establishing strategic partnerships with local and global search engines for the delivery of premium search marketing services to its clients. Gavin began his online career with the Beam Group of Companies, Australia's largest developer of software and multimedia. While at Beam, he developed a range of highly successful search engine optimization strategies to support each business unit. Gavin also co-founded Lifelounge, a branded content and marketing agency, which connects corporate partners with young adult consumers.

	Chris Dimmock Managing Director, Cogentis: Cogentis Pty Ltd founder, Chris Dimmock, has 20 years experience in technology based Sales and Marketing. Chris has held roles ranging from product management of Australia's first national email system back in the 1980s - through Sales & Marketing Director and General Manager roles for large multinational IT & technology companies in both Australia and Europe through the 1990s. Prior to founding Cogentis, Chris had extensive 'hands on' online marketing experience with an Australian ASP (Application Service Provider); and worked for several years in the technology arm of Australia's largest Online Marketing Agency Group.

	Foad Fadaghi Research Director, ICT Practice, Frost & Sullivan: Foad Fadaghi is a Research Director and head of the Australian ICT Practice for Frost & Sullivan. His experience and insights have made him one of the leading and most in demand authorities on digital marketing technologies in Australia. Foad is often quoted in major publications such as The Australian, AFR and SMH. In 2005, Foad authored the most comprehensive report into the Australian Paid Search industry, the findings of which are regularly used by industry players. Prior to joining Frost & Sullivan, Foad was a senior analyst with Jupiter Research, where he specialised in enterprise applications and emerging technologies.

	Steven Greenway eCommerce Manager, Virgin Blue: Steven is an experienced senior executive with extensive expertise in the air transport industry. He started his professional career as a graduate with Qantas before moving to the UK to become an aviation consultant for PWC and then as Head of Sales and Distribution Strategy for Virgin Atlantic. Steven's current role with Virgin Blue includes managing: all e-commerce activities, website sales revenue (91%+ of total VJ sales), online travel agency relationships, ancillary relationships (car, hotel etc), other sales distribution channels and search engine marketing.

	Fionn Hyndman, Managing Director, dgm: Fionn has been involved in the online industry for over 7 years, moving from a traditional DM background. Fionn's first on-line role was with QXL, Europe's largest online retailer. Roles with online telecom providers, email vendors and service providers followed before Lycos. After 2 years at Lycos, Europe's largest portal network, as the Commercial Head of Retail Fionn moved to dgm in the UK. In 2003 Fionn launched the Sydney office. dgm deliver a quantifiable ROI on all advertising for clients through various channels online and has seen amazing local growth through the affiliate and search engine marketing arenas with more than 140 local clients. dgm Australia has delivered more than 60 million consumers to their clients such as Dell, Wizard, American Express and Apple.

	Nic Jones, Managing Director, News Interactive: Nic Jones is the managing director of News Interactive, Australia's second largest online publisher. Mr Jones joined News Interactive in late 2003. He was previously managing director of Yahoo! Australia and New Zealand, sales director for John Fairfax Ltd and sales director of ninemsn. While at ninemsn, he was acknowledged within the industry for bringing the concept of bundling and integrating different media platforms to Australia after selling the first TV/print/online promotion to Unilever. Mr Jones started his career in publishing and sales at VNU Publications, one of Europe's largest professional and business magazine publishing houses, based in London. He moved to Australia in 1998 and became a partner in one of the country's first integrated promotional and relationship marketing agencies, Crocodile Communications. Mr Jones was on the board of the Internet Industry Association and is on the Advertising Federation of Australia's Education Committee. He holds a Bachelor of Science (Honours) in Social Psychology and Sociology from Loughborough University, England.

	Paul Kallenbach, Senior Associate, Minter Ellison: Paul works for leading Australian and Asia-Pacific law firm Minter Ellison and has acted for a range of clients in the telecommunications, technology, finance, manufacturing and consultancy sectors, with a specific focus on technology, intellectual property, internet, electronic payment and e-commerce issues. In addition to his extensive experience working as a lawyer, Paul spent three years in a commercial and legal role in a software start-up, developing an in-depth understanding of the issues facing organisations operating in the technology and software fields. He has undertaken secondments to a university and two large technology organisations, and currently guest lectures in e-commerce, digital certificates, signatures and authentication for Monash University's Faculty of Law.

	Ian Leuchars, Managing Director, 24/7 Real Media. Ian Leuchars joined 24/7 Real Media as the General Manager, Australia in September 2004. Ian has a solid background in Online Media and IT with over 18 years experience in the Australian industry. Ian came to 24/7 Real Media from Orion Ventures, a technology specialist corporate advisory practice, where he was responsible for providing clients with strategic advice on strategy, finance, capital raising and acquisitions. Prior to Orion Ventures, Ian was on the Executive leadership team of Sensis Pty Ltd,. During his five years at Sensis he was responsible for the strategy and operations of Australia's largest online publishing business. Ian's responsibilities included running some of the country's largest sites, Whitepages.com.au, Yellowpages.com.au, Whereis.com.au, Goeureka and Altavista, as well as playing a key role in the transition of a stagnant billion dollar a year print business into a growing online enterprise. Ian was appointed as Managing Director, Australia at 24/7 Real Media in February 2006.

	Ruth Mackay Registrar of Trademarks, IP Australia: Ruth Mackay is the Registrar of Trade Marks, a position she has held since mid 2004. Over this period of time IP Australia has introduced a new Assisted Filing Service and has placed significant focus on reducing waiting times for the examination of trade marks and further improving the focus the organisation has had on quality and consistency. Ruth also became the Registrar of Designs with the introduction of new legislation in 2004 . Previously Ruth was the General Manager of Customer Service, also at IP Australia. Prior to commencing work with IP Australia Ruth worked with the Commonwealth Ombudsman's Office, focussing particularly on providing advice to the Ombudsman on the Government's introduction of the GST. Other significant work experience includes seven years with the ACT Consumer Affairs Bureau (now Office of Fair Trading) during which time Ruth was awarded the Public Service Medal for her work developing public education and awareness programs. Ruth has a BA Dip Ed and a Graduate Diploma in Legal Studies.

	Stephen Murphy, Director, Pay Per Click: Stephen is one of Australia's leading digital marketing consultants and now specializes in assisting clients achieve high visibility and sales through natural and paid search strategies. Prior to founding PayPerClick, Stephen's extensive experience was achieved as co-founder and former COO of Australia's first and once largest, commercial web development company- Spike Networks (ASX:SPK). Essentially, Stephen steered the strategy, development and deployment of over 240 Blue Chip corporate web presences in Australia, Tokyo, New Zealand and the USA. He also founded and managed Australia's first online media sales company, Spike Media, overseeing the online advertising search marketing for Toyota, Mercantile Mutual and Travel.com as Yahoo! (Australia & NZ) charter sponsors.

	Jon Ostler Director of Internet Marketing, First Rate: Jon is the founder of First Rate and one of Australasia's leading authorities on contemporary Internet marketing. Working with many leading websites, he is a regular writer for international publications. After advising many of the UK's top defence companies and agencies on classified projects, Jon retired from military intelligence in 1998 and put his skills to work on the worldwide web. Jon founded First Rate in 2001, in response to the emerging demand among businesses for a measurable return on their website investment. Clients include; ING Insurance, Sydney Bridge Climb, Appliancesonline.com.au and Yellowpages.

	Robert Rath General Manager, Sensis Interactive: Robert Rath joined Sensis in June 2001 and is responsible for the Sensis Interactive operations of the business. His role incorporates the evolution and sales for sensis.com.au, sensis 1234 and the growing portfolio of Sensis Wireless services and WhereisR websites. Robert's portfolio also incorporates the development of SensisR Direct Access, the multi-channel location and navigation business and the integration of InvizageR Technology and Universal Publishers businesses. Before joining Sensis, Robert worked at Telstra for seven years in Marketing and Sales management roles and most recently as National General Manager, Consumer Sales. Robert began his career at IBM in 1982, where he held various technical, sales and marketing positions. He has a Post Graduate Diploma in Business Management and is a graduate of the Australian Institute of Company Directors. Robert is on the Board of InvizageR Pty Ltd and was instrumental in the purchase of a majority shareholding in this company in February 2004, and the acquisition of Universal Publishers in December 2004.

	Cliff Rosenberg Acting CEO, Yahoo!7 Cliff Rosenberg joined Yahoo! Australia & NZ in March 2003. As Managing Director and now Acting CEO of Yahoo!7, his focus is ensuring that the 4.7 million Australians who visit www.yahoo7.com.au every month find superior products and services, which demonstrate the company's commitment to innovation, compelling content, community and personalisation. Prior to his role at Yahoo!7, Cliff was Managing Director of iTouch Australia, the wireless application service provider. Previously, Cliff held a variety of telecommunications and Internet related roles within Telkom South Africa, Cable and Wireless, and Vodafone Pacific, including Group Strategist for Vodafone Pacific and General Manager of Wireless Internet for Vodafone Australia. Cliff holds a Bachelor of Business Science (Honours) and a Master of Science in Management.

	Sukhinder Singh Cassidy VP Asia Pacific and Latin America Operations, Google: Sukhinder Singh Cassidy is responsible for all of Google's sales operations in these regions, and also oversees the company's local search and channel initiatives. Before joining Google, Sukhinder was Co-founder and Senior Vice President of Business Development for Yodlee.com Inc., a leading solutions provider to the global financial services industry. She has also worked in strategy and business development in Silicon Valley for leading e-commerce providers Amazon.com, and Junglee Corporation, and in New York and London with investment bank Merrill Lynch as well as pay television provider British Sky Broadcasting. Sukhinder is a graduate of the Ivey School of Business Administration at the University of Western Ontario, Canada.

	Craig Wax Regional Managing Director of Yahoo! Search Marketing (Australia, India and South East Asia) Craig Wax is the Regional Managing Director of Yahoo! Search Marketing (formerly Overture Services) in Australia, India and South East Asia. Craig was appointed to this position in late 2005 after working as Senior Director of Yahoo!'s US Marketing and Corporate International Marketing. With over 19 years of experience, Craig has established himself as an expert in both marketing and general management. Whilst at Yahoo! in the US, Craig helped grow Yahoo! Search Marketing's customer base from 20,000 to over 100,000 and launched Yahoo! Search Marketing in 20 international markets. Prior to joining Yahoo!, Craig spent six years at General Mills where his expertise and leadership skills proved essential in growing existing brands and launching new business. He also identified and managed the multi-million dollar acquisition of Small Planet Foods. The successful acquisition enabled General Mills to enter into new channels and categories. While at General Mills, Craig was also awarded the prestigious Chairman's Award and General Mills' Best Advertising for a New Product Award.

	David Warmuz, Managing Director, Trellian: Since 1997, with the launch of SubmitWolf, the first fully automated Search Engine submission software, David as been instrumental in the development and growth of Trellian (fully funded and privately owned) which is a multi-million operation, with offices in the US and Europe. Trellian clients are diverse and include every day Internet users, Education Institutions, State and Federal Government bodies, fortune 500 companies, such as: IBM, Microsoft, Nestle, Google, Procter & Gamble. David has formed many strategic partnerships and now concentrates on continual business growth, managing top client relationships. He has a B.Bus (Marketing, Management, Accounting and Law)

	Ren Warmuz, CEO, Trellian: Ren Warmuz is the founder and CEO of Trellian, one the oldest and most experienced Internet Companies. Initially developing software applications for his own needs, Ren soon discovered an appreciative market and in March 1997 Trellian was born. Ren personally authored one of the first submission tools, SubmitWolf, which today has grown into a full suite of SEO Tools and services used by many SEO professionals world wide. With more than 17 years experience in the IT field, Ren is currently focused on developing Trellian's new technologies including KeywordDiscovery.com, a keyword research tool and most recently, a Competitive Intelligence solution. Helping to turn visions into reality, Ren is the driving force behind Trellian.

	Brian White, Technical Program Manager, Search Quality, Google (US): Brian has worked for Google since 2002, and has been part of the Internet industry for over 10 years. During his time at Google, Brian has been involved in efforts to maintain the high quality of Google's natural search results. His primary focus has been to work with engineers to counter webspam--techniques that fall outside Google's Quality Guidelines that aim to manipulate one's presence in the search index. His experience and leadership in countering webspam extends into multiple language markets. Prior to joining Google, Brian was part of the initial team of category managers at Epinions, where he grew the product review community around the video games and consumer software verticals. He was also a community producer and web developer at finance startup Quote.com <http://quote.com/> , which was later acquired by Lycos. When not employed by Internet startups, Brian worked as a consultant specializing in custom Web solutions for small and medium-sized businesses.