Search Engine Room NZSearch Engine Room NZ Program - Line In The Sand 8.15am – 9.00am ... Registration and coffee 9.00am – 9.25am ... Search Takes Over the Online World: We are all looking for something. How do we find it? Online search is increasingly the answer. Our keynote speaker has been developing globally acclaimed internet search companies and technologies since 1998, most recently with Eurekster. This opening session will discuss the rapid evolution of search, how consumers are using it to find everything from love to home loans, while taking a peek into a future where phrases like ‘Swickis’ and ‘Buzz Clouds’ may actually mean something to the man in the street. 9.25am - 10.00am ... NZ and Global Search Landscape: This session will examine consumer use of the internet and search both in NZ and major international markets. It will look at user trends and the impact of search and key market segments. Global trends will also be referenced to gain an insight into where the NZ search and digital marketing scene may be heading. 10.00am - 10.30am ... Search Forum: This high-profile panel brings together leaders of New Zealand’s small but growing search industry. It will discuss issues, trends, market share, the competitive landscape, online publishing and new products. There will also be the opportunity for audience interaction. 10.30am – 11.00am ... Morning Tea 11.00am – 11.25am ... Using Search To Drive Your e-Commerce Strategy: Search is often an afterthought for NZ marketers but in other parts of the world it is at the forefront of the eCommerce strategy, particularly for online businesses. Find out how it can work for you from one of the world’s leading search engine optimisation and marketing experts. 11.25am - 11.50am ... Linking - Walking a Fine Line: Now this is where SEO can get really interesting – and contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities. 11.50am - 12.10pm ... Realestate.co.nz – SEO Case Study: Realestate.co.nz is the 2nd most popular real estate site in NZ (up from position 4) and is now generating half its traffic from search engines. This case study covers the site’s rebuild, incorporating technical optimization and content optimization, complemented by paid search and online advertising campaigns. 12.10pm - 12.40pm ... Paid Search - Bid Management, Pricing and Measuring ROI: Getting bid management right makes all the difference to cost-effective paid search, particularly when marketing your business or products in more competitive markets outside New Zealand such as Australia, the United States or Europe. This session will cover strategies, issues, appropriate conversion metrics and much, much more. 12.40pm – 2.00pm Lunch 2.00pm – 2.20pm ... Turning Lookers Into Bookers: Getting people to your site is satisfying but there’s no much point if you aren’t converting them into customers. This session will assist in setting Key Performance Indicators, analysing site data to increase conversion rates while maximising your budget. 2.20pm - 2.40pm ... Push Versus Pull Marketing & Visitor’s Intent: Search Marketing is leading the way in pull marketing, but the challenge of pull marketing is to correctly presume, and match, customer intent. Learn how increased relevance and Landing Page Optimisation is critical to Search Engine Marketing success. This session will also cover the new Google Quality Score system and the major impact it will have on your average cost-per-click. 2.40pm - 3.00pm ... Staring You In The Face: Some of the best sales and marketing research is right in front of you. How visitors search your site reveals key insights that can be deployed to all aspects of your online marketing campaign. This session will also discuss simple strategies to improve site search and potentially increase sales. 3.00pm - 3.15pm ... NZS.com - Business and Directory Search Case Study: Local and directory search is taking off in NZ with several smaller, innovative companies starting to make serious inroads within an often overlooked sector that is rapidly gaining momentum. 3.15pm – 3.45pm ... Afternoon Tea 3.45pm - 4.05pm ...Bebo – Social Search and Networking: Get the story behind Bebo, one of the world’s hottest social search and networking sites. It totally dominates the sector in NZ and is also huge in the UK and several other key markets. 4.05pm - 4.30pm ... Blogging, Online Reputation Management and SEO PR: This is an increasingly hot topic, but far more complex than would initially appear. However there are some simple steps every company can take to ensure they are on the front foot in this key area. 4.30pm - 5.00pm ... Search and The Online Marketing Budget: How fast should marketers shift their traditional advertising spend to the web? Where should that money go? How large a role should search play? This panel will discuss these and other key issues such as: what to look for in a search marketing company? Introduction: Mark Evans, CEO, Interactive Advertising Bureau NZ - John Schofield, Managing Director, The Internet Bureau 5.05pm - 5.35pm ... DoubleClick Great Debate – ‘Search Will Take Over The World (Wide Web): Moderator: Stuart Bartram, Business Development Director, DoubleClick Affirmative Team Negative Team 5.35pm - 6.30pm ... Drinks sponsored by DoubleClick. 6.30pm Close. Sponsors and Exhibitors:
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Events
Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:
Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends. It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs. The program will be launched the week beginning July 21. Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry. It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging. The program focus is on respected, well-connected speakers delivering topical, relevant information. Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures. There are case studies and debates, plus panels led by informed journos. Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends. Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers. This format has great appeal and delegates come from around the country. Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate. Companies large and small from diverse industries are represented. Some have been in the game for years, others are just starting out. A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks. If you have any questions, please call Martin Kelly on 612-9882-1575. Meanwhile, here are some images from the 2007 event.
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously? It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead. But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these. Find out more at TRAVELtech 2008. Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations. It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007. If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575. Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event. |
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