Search Engine Room NZ
Search Engine Room NZ
Program - Line In The Sand
8.15am – 9.00am ... Registration and coffee
9.00am – 9.25am ... Search Takes Over the Online World: We are all looking for something. How do we find it? Online search is increasingly the answer. Our keynote speaker has been developing globally acclaimed internet search companies and technologies since 1998, most recently with Eurekster. This opening session will discuss the rapid evolution of search, how consumers are using it to find everything from love to home loans, while taking a peek into a future where phrases like ‘Swickis’ and ‘Buzz Clouds’ may actually mean something to the man in the street.
9.25am - 10.00am ... NZ and Global Search Landscape: This session will examine consumer use of the internet and search both in NZ and major international markets. It will look at user trends and the impact of search and key market segments. Global trends will also be referenced to gain an insight into where the NZ search and digital marketing scene may be heading.
10.00am - 10.30am ... Search Forum: This high-profile panel brings together leaders of New Zealand’s small but growing search industry. It will discuss issues, trends, market share, the competitive landscape, online publishing and new products. There will also be the opportunity for audience interaction.
10.30am – 11.00am ... Morning Tea
11.00am – 11.25am ... Using Search To Drive Your e-Commerce Strategy: Search is often an afterthought for NZ marketers but in other parts of the world it is at the forefront of the eCommerce strategy, particularly for online businesses. Find out how it can work for you from one of the world’s leading search engine optimisation and marketing experts.
11.25am - 11.50am ... Linking - Walking a Fine Line: Now this is where SEO can get really interesting – and contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities.
11.50am - 12.10pm ... Realestate.co.nz – SEO Case Study: Realestate.co.nz is the 2nd most popular real estate site in NZ (up from position 4) and is now generating half its traffic from search engines. This case study covers the site’s rebuild, incorporating technical optimization and content optimization, complemented by paid search and online advertising campaigns.
12.10pm - 12.40pm ... Paid Search - Bid Management, Pricing and Measuring ROI: Getting bid management right makes all the difference to cost-effective paid search, particularly when marketing your business or products in more competitive markets outside New Zealand such as Australia, the United States or Europe. This session will cover strategies, issues, appropriate conversion metrics and much, much more.
12.40pm – 2.00pm Lunch
2.00pm – 2.20pm ... Turning Lookers Into Bookers: Getting people to your site is satisfying but there’s no much point if you aren’t converting them into customers. This session will assist in setting Key Performance Indicators, analysing site data to increase conversion rates while maximising your budget.
2.20pm - 2.40pm ... Push Versus Pull Marketing & Visitor’s Intent: Search Marketing is leading the way in pull marketing, but the challenge of pull marketing is to correctly presume, and match, customer intent. Learn how increased relevance and Landing Page Optimisation is critical to Search Engine Marketing success. This session will also cover the new Google Quality Score system and the major impact it will have on your average cost-per-click.
2.40pm - 3.00pm ... Staring You In The Face: Some of the best sales and marketing research is right in front of you. How visitors search your site reveals key insights that can be deployed to all aspects of your online marketing campaign. This session will also discuss simple strategies to improve site search and potentially increase sales.
3.00pm - 3.15pm ... NZS.com - Business and Directory Search Case Study: Local and directory search is taking off in NZ with several smaller, innovative companies starting to make serious inroads within an often overlooked sector that is rapidly gaining momentum.
3.15pm – 3.45pm ... Afternoon Tea
3.45pm - 4.05pm ...Bebo – Social Search and Networking: Get the story behind Bebo, one of the world’s hottest social search and networking sites. It totally dominates the sector in NZ and is also huge in the UK and several other key markets.
4.05pm - 4.30pm ... Blogging, Online Reputation Management and SEO PR: This is an increasingly hot topic, but far more complex than would initially appear. However there are some simple steps every company can take to ensure they are on the front foot in this key area.
4.30pm - 5.00pm ... Search and The Online Marketing Budget: How fast should marketers shift their traditional advertising spend to the web? Where should that money go? How large a role should search play? This panel will discuss these and other key issues such as: what to look for in a search marketing company?
Introduction: Mark Evans, CEO, Interactive Advertising Bureau NZ
- John Schofield, Managing Director, The Internet Bureau
5.05pm - 5.35pm ... DoubleClick Great Debate – ‘Search Will Take Over The World (Wide Web):
Moderator: Stuart Bartram, Business Development Director, DoubleClick
Affirmative Team Negative Team
5.35pm - 6.30pm ... Drinks sponsored by DoubleClick.
Sponsors and Exhibitors: