Search Stars As Online Advertising Cracks $1 billion

Search Takes Off

The Australian digital advertising market cracked the $1 billion sales barrier for the first time during 2006 with Search the star performer, according to the latest Online Advertising Expenditure Report from the Audit Bureau of Verification Services (ABVS)*.

The report said the Australian online advertising market grew 61.5% in 2006.

Search and Directories Advertising was up 81.4% to $399 million, giving it 39.9% market share and online spend leadership.

General Advertising grew 56.2% to $303 million, while Classifieds Advertising was up 45.1% to $299 million.

The finance industry continues to be the top spender in the General Advertising category with the Recruitment industry maintaining its number one position for Classifieds.

No information was supplied by the ABVS for the leading Search advertisers.

The strongest Search and Directories advertising growth occurred during the last three months of 2006, when sales increased 100% over the previous year.

About the ABC and ABVS: The Audit Bureau of Circulations (ABC), founded by a tripartite group of Publishers, Advertisers and Advertising Agency, is a non-profit industry organisation created to ensure independent verification of paid circulation. The Audit Bureau of Verification Services, a division of the ABC, was launched to audit media apart from print.

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Events

Tuesday, Sydney, October 7, 2008
Theme: Search and Beyond

Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:

Two-stream conference, one-day event
Vibrant program mixing issues and education
Search and Beyond theme
Best value for delegates and sponsors
Tickets from $449, partnerships from $1650
Marketing, Corporate and Industry focus
Strong advertising support to drive delegate numbers
Excellent event history, held every year since 2005
Great networking – 250+ attendees each year

Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends.

It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs.

The program will be launched the week beginning July 21.

Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry.

It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging.

The program focus is on respected, well-connected speakers delivering topical, relevant information.

Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures.

There are case studies and debates, plus panels led by informed journos.

Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends.

Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers.

This format has great appeal and delegates come from around the country.

Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate.

Companies large and small from diverse industries are represented.

Some have been in the game for years, others are just starting out.

A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks.

If you have any questions, please call Martin Kelly on 612-9882-1575.

Meanwhile, here are some images from the 2007 event.

More Images from SER07

Dockside, Sydney, August 26
The Year Of Living Dangerously

Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously?

It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead.

But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these.

Find out more at TRAVELtech 2008.

Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.

Malcolm Auld, Principal, Malcolm Auld Direct
Scott Blume, President Travelocity Asia Pacific
James Cassidy, General Manager Travel, Fairfax Digital
Clementina Clive-Ponsonby-Fane, Head of Travel, Health and Lifestyle, ninemsn
Mark Frawley, Managing Director, Roamfree Group
Chris Guzowski, Managing Director, Travel Apps
Brad Gurrie, General Manager, Travelzoo
Claire Hatton, Head of Travel, Google
Tim Harcourt, Chief Economist, Austrade
Arthur Hoffman, Managing Director, Expedia - APAC
Martin Kelly, Director, Travel Trends
Sue Klose, Director of Corporate Development, News Digital Media
Gordon Locke, VP Airline Marketing & Strategy, Sabre Airline Solutions
Simon Monk, Chief Executive Officer, World Nomads
Richard Noon, Chief Executive Officer, Webjet
Dan Russell, Director, Cleancruising.com
Darin Walters, Managing Director, Jetabroad.com
Michael Walmsley, General Manager - Competitive Intelligence and Search Marketing Services

TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations.

It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007.

If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575.

Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event.