New Technologies Change The Measurement Game
Loyalty and willingness to click on advertisements may be better indicators of website success than “truckloads of page views” with the increased deployment by developers of Ajax and RSS. Dobell’s comments follow the release statistics from his former company, comScore, that MySpace has usurped Yahoo! as the busiest website in the United States by page views. According to comScore, in December MySpace had 41 billion page views compared with Yahoo's 36 billion, down 2% from a year earlier. Central to Dobell’s argument is that Ajax, which allows automatic page updates without the need for users to reload pages in their entirety, mean that people may be leave them on all day rather than returning for fresh news. The attachment to page views (a modern take on the circulation and readership figures used by “old media” companies) as an advertising sales metric may also be holding back the development of some sites, according to some industry observers. For example, the practice by most major news sites to make readers click many times to rread a full story rather than simply scrolling down the page, which many readers would prefer. Jakob Nielsen, a Web design expert with Nielsen Norman Group, commented: "Because you are measuring the wrong things, you are driving your project in the wrong direction. "You are not maximizing what causes value. You are maximizing the things a computer can count easily." You can see a full copy of this article at: http://www.usatoday.com/tech/news/2007-02-10-web-measurement_x.htm Search Engine Room February 15, 2007 Latest News
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Events
Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:
Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends. It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs. The program will be launched the week beginning July 21. Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry. It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging. The program focus is on respected, well-connected speakers delivering topical, relevant information. Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures. There are case studies and debates, plus panels led by informed journos. Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends. Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers. This format has great appeal and delegates come from around the country. Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate. Companies large and small from diverse industries are represented. Some have been in the game for years, others are just starting out. A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks. If you have any questions, please call Martin Kelly on 612-9882-1575. Meanwhile, here are some images from the 2007 event.
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously? It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead. But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these. Find out more at TRAVELtech 2008. Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations. It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007. If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575. Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event. |
