Read All About It - Google Maps Australia Links With TrueLocal
By Martin Kelly, Editor, Search Engine Room
Local search just got turbo-charged with the relaunch of Google Maps Australia – which features not only greater functionality but also business listings from News Digital Media property, truelocal.com.au.
News Digital Media COO Nick Leeder, who is speaking at Search Engine Room, said the entire truelocal.com.au business listings database, both paid and unpaid, will be utilized by the Google database.
“We also provide Yahoo! Local with data for their local search product but ideally we would like to see people use truelocal,” Leeder told The Australian.
Businesses can also list for free, direct with Google Maps Australia.
The relaunch brings the Australian service into line with its UK and US counterparts.
It offers local map and satellite images, driving directions and mobile phone support through a free downloadable Google application.
But while the launch created a lot of publicity, not all of it was positive.
A Sydney Morning Herald reporter asked Google Maps Australia how to cross the street, and was sent on an 18 minute drive across town.
That’s a long time to reach his destination – the local pub.
Google’s response was that it’s a ‘Beta’ product and bugs are to be expected.
The Google/News links follows last year’s AdSense/search deal between the groups involving MySpace.
Search Engine Room
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.