No 'Miserable Failure' as Google Defuses Bomb
The search giant has changed its algorithms to ensure that Google Bombing, a technique in which a website will rank higher if the sites linking to it all use consistent anchor text such as ‘miserable failure’, is no longer effective.
A post on the ‘Offical Google Webmaster Central Blog’ explained the change:
“Technically, a ‘Google Bomb’ (sometimes called a "link bomb" since they're not specific to Google) refers to a prank where people attempt to cause someone else's site to rank for an obscure or meaningless query.
“Google Bombs very rarely happen for common queries, because the lack of any relevant results for that phrase is part of why a Google Bomb can work.
“One of the earliest Google Bombs was for the phrase "talentless hack," for example (see below).
“Because these pranks are normally for phrases that are well off the beaten path, they haven't been a very high priority for us.
“But over time, we've seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Google Bombed queries.
“That's not true, and it seemed like it was worth trying to correct that misperception.
“So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Google Bombs.”
However, this doesn’t mean that George Bush should not be regarded as a miserable failure.
PS: Here’s a good explanation of the history of Google Bombs from www.linksandlaw.com courtesy of Stephan Spencer.
A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a website will be ranked higher if the sites that link to that page all use consistent anchor text. Googlebomb is used both as a verb and a noun.
For example, if a user registers many domains and all of them link to a main site with the text "... is a living legend" then searching for "living legend" on Google will return the main site higher in the ranking, even if the phrase "living legend" doesn't appear on the main site. A common means of exploiting this is through weblogs, where although the entry may disappear from the main page quickly, the short-term effects of a link can dramatically affect the ranking of a given site. Empirical results indicate that it does not take a large number of websites to achieve a Googlebomb. The effect has been achieved with only a handful of dedicated weblogs.
The technique was first discussed on April 6, 2001 in an article by Adam Mathes. In that article, he coined the term "Google bombing" and explained how he discovered that Google used the technique to calculate page rankings. He found that a search for "internet rockstar" returned the website of Ben Brown as the first result, even though "internet rockstar" did not appear anywhere on Brown's webpage. He reasoned that Google's algorithm returned it as the first result because many fan sites that linked to Brown's website used that phrase on their own pages.
Mathes began testing his theory by setting out to make the website of his friend Andy Pressman the number one result for a query of "talentless hack". He gave instructions for creating websites and links to Pressman's website with the text of the link reading "talentless hack". Sure enough, as other webloggers joined in his Googlebombing campaign, Pressman's website became the number one result in a Google search for "talentless hack". (Ironically, by 2004, Mathes's own site was the number one Google result of this search term.)
However, the first Google bomb mentioned in the popular press may have occurred accidentally in 1999, when users discovered that the query "more evil than Satan (http://www.google.com/search?q=more+evil+than+Satan)" returned Microsoft's home page. Now, it returns links to several news articles on the discovery.
Ironically, Google bombs often end their life by being too popular or well known, thereby attaining a mention in well regarded web journals and knocking the bomb off the top spot. It is sometimes commented that Google bombing need not be countered because of this self-disassembly.
Search Engine Room
30 January 2007
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
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Meanwhile, check out images from the last Search Engine Room below.