Andrews To Drive Launch of Dynamic Creative at e-Channel

Glenn Andrews

RESPECTED Adelaide company e-Channel has opened a Sydney office, appointing Glenn Andrews as National Sales Director to drive the global launch of Dynamic Creative, its new SEM product.

Andrews was most recently regional director Australia and New Zealand for DoubleClick. He has also worked at LookSmart and Media Monitors.

e-channel Managing Director Frank Grasso said: “Glenn’s appointment beefs up our management team as we scale for the global launch of Dynamic Creative.

“His initial focus will be to expand our operations in Sydney and build a sales force and account management team.”

Grasso said Dynamic Creative is proprietary software that automates large portions of PPC campaign creation and placement process, dramatically reducing cost and time, as well as enabling more effective spend.

“Dynamic Creative both improves the accuracy and quality of ads and allows campaign managers to target hundreds of thousands of keywords relevant to their products, all within minutes,” he said.
When he’s not working, Mr Andrews surfs, snow skis, plays golf and grows bonsai. He’s a former physical education teacher and professional musician.

 Frank Grasso will be speaking at Search Engine Room in Sydney on: Strategies For Gaining Strategies In A Crowded Market.

Search Engine Room
January 31, 2007

Latest News

Events

Tuesday, Sydney, October 7, 2008
Theme: Search and Beyond

Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:

Two-stream conference, one-day event
Vibrant program mixing issues and education
Search and Beyond theme
Best value for delegates and sponsors
Tickets from $449, partnerships from $1650
Marketing, Corporate and Industry focus
Strong advertising support to drive delegate numbers
Excellent event history, held every year since 2005
Great networking – 250+ attendees each year

Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends.

It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs.

The program will be launched the week beginning July 21.

Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry.

It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging.

The program focus is on respected, well-connected speakers delivering topical, relevant information.

Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures.

There are case studies and debates, plus panels led by informed journos.

Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends.

Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers.

This format has great appeal and delegates come from around the country.

Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate.

Companies large and small from diverse industries are represented.

Some have been in the game for years, others are just starting out.

A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks.

If you have any questions, please call Martin Kelly on 612-9882-1575.

Meanwhile, here are some images from the 2007 event.

More Images from SER07

Dockside, Sydney, August 26
The Year Of Living Dangerously

Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously?

It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead.

But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these.

Find out more at TRAVELtech 2008.

Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.

Malcolm Auld, Principal, Malcolm Auld Direct
Scott Blume, President Travelocity Asia Pacific
James Cassidy, General Manager Travel, Fairfax Digital
Clementina Clive-Ponsonby-Fane, Head of Travel, Health and Lifestyle, ninemsn
Mark Frawley, Managing Director, Roamfree Group
Chris Guzowski, Managing Director, Travel Apps
Brad Gurrie, General Manager, Travelzoo
Claire Hatton, Head of Travel, Google
Tim Harcourt, Chief Economist, Austrade
Arthur Hoffman, Managing Director, Expedia - APAC
Martin Kelly, Director, Travel Trends
Sue Klose, Director of Corporate Development, News Digital Media
Gordon Locke, VP Airline Marketing & Strategy, Sabre Airline Solutions
Simon Monk, Chief Executive Officer, World Nomads
Richard Noon, Chief Executive Officer, Webjet
Dan Russell, Director, Cleancruising.com
Darin Walters, Managing Director, Jetabroad.com
Michael Walmsley, General Manager - Competitive Intelligence and Search Marketing Services

TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations.

It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007.

If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575.

Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event.