Sensis Test Drives Car Search Site
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Buying Cars The Old Way
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Sensis has just launched a beta version of a car search site called Carshowroom.com.au that allows consumers to compare the models and prices of brand new vehicles.
It will leave used car consumer searches to sister company Trading Post. with Sensis Automotive Category Manager Tony Hatton telling The Australian that Carshowroom.com.au is the only site specializing in new cars.
“New and used-car buyers have totally different requirements – 70% of new car buyers start their search online,” Mr Hatton said.
The site, which has been up a week, will be formally launched by next March.
Marketing is expected to start in January.
While Mr Hatton told The Australian that Carshowroom.com.au will feature its own content, all reveiews and chat rooms are currently linking to back to Trading Post.
Other major car search sites include Drive.com.au, Carsguide.com.au and Carsales.com.au.
Search Engine Room
21 December 2006
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Events
Book now for No Vacancy Southeast Asia at the Banyan Tree Bangkok.
The program is shaping up really well with some great speakers from Thailand, Singapore, Indonesia, Malaysia, Hong Kong, United States and Australia already confirmed.
There's a focus on web, distribution, innovation, revenue management, sales, digital marketing and technology - no fluff, just the facts
Confirmed speakers include the following and there are more on the way:
- Bill Barnett, Managing Director, C9 Hotelworks
- Bill Black, President, SilverNeedle Hospitality
- Scott Blume, Group CEO, PT Raja Kumar International
- Ben Emery, Director of Revenue Strategy, Southeast Asia, Marriott International
- Timothy Hansing, CEO, Red Planet Hotels
- Craig Hewett, Co-Founder, Wego.com
- Sonia Kapoor, Director, Nielsen
- Markus Keller, Regional Director of Sales & Distribution - Asia Pacific, Accor
- Dan Lynn, CEO, AirAsia Expedia
- David Perry, General Manager, Gran Melia Jakarta
- Robert Rosenstein, President, Agoda
- Jagdish Sandhu, Director, Revenue Management & Distribution, Banyan Tree Hotels and Resorts
- Sen Sun-Moon, Director, Horwath HTL
- Jessica Tham, Corporate Director - Yield Management, Berjaya Hotels & Resorts
- Jerome Wise, Vice President – Global Internet Marketing Services, TravelClick
- Alan Watts, VP Operations Southeast Asia, IHG
- Michelle Wohl, Vice President Marketing, Reinvate
Sponsor support has been great so far, adding depth and credibility to what will be a great day.
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
- Jon Beros, General Manager Sales, Scoopon
- Neil Bourne, Director, Nextec Strategic Capital
- Andrew Crawley, Director, Jack Media
- Tony Davis, Director, Quantium
- Brad Gurrie, GM Australian and Southeast Asia, Travelzoo
- Andy Jamieson, Director, Switched On Media
- Tim Lovitt, Senior Analyst - Research and Insights, Experian Hitwise
- Dean McEvoy, Founder and CEO, Spreets
- Daniel Monheit, Director, Hard Hat Digital
- Stephen Ostrer, Director, Deal Focus
- Quaetapo, Chief Operations Manager/Digital, Shop A Docket
- Adam Rigby, Executive General Manager, LivingSocial Australia and NZ
- John Rolfe, Director of News and Public Defender Columnist, Daily Telegraph
- Jodie Sangster, CEO, ADMA
- Adir Shiffman, Co-Founder and Director, Starthere.com.au
- Mike Sneesby, CEO, Cudo
- Simon Smith, Director, Effectivedeals.com
- Chris Zinn, Consumer Advocate
Sponsored by:
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Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.
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