Sensis Test Drives Car Search Site
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Buying Cars The Old Way
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Sensis has just launched a beta version of a car search site called Carshowroom.com.au that allows consumers to compare the models and prices of brand new vehicles.
It will leave used car consumer searches to sister company Trading Post. with Sensis Automotive Category Manager Tony Hatton telling The Australian that Carshowroom.com.au is the only site specializing in new cars.
“New and used-car buyers have totally different requirements – 70% of new car buyers start their search online,” Mr Hatton said.
The site, which has been up a week, will be formally launched by next March.
Marketing is expected to start in January.
While Mr Hatton told The Australian that Carshowroom.com.au will feature its own content, all reveiews and chat rooms are currently linking to back to Trading Post.
Other major car search sites include Drive.com.au, Carsguide.com.au and Carsales.com.au.
Search Engine Room
21 December 2006
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Events
Bookings are now open for Australia’s original search marketing and optimisation event, Search Engine Room. Event highlights include:
- Two-stream conference, one-day event
- Vibrant program, issues and education
- Search and Beyond theme
- Best value for delegates and sponsors
- Tickets from just $449 + gst
- Marketing, Corporate and Industry focus
- Held every year since 2005
- Great networking
Confirmed speakers include:
- Justin Baird, Product Specialist, Google
- Foad Fadaghi, Technology Editor, Business Review Weekly
- Scott Gledhill, Co-Founders, Molt:n Digital
- Rod Jacka, Managing Director, Panalysis
- Cheryl Lead, Co-Founder, Molt:n Digital
- Michael Walmsley, GM - Competitive Intelligence and Search Marketing, Hitwise
- Ash Nallawalla, Traffic Manager, Yellow Online
- Gary Ng, Director, e-Web Marketing
- Jon Ostler, Founder, First Rate
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- Marcelo Silva, General Manager, Outrider Australia
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Program and Event Details
- Dockside, Sydney, August 26
- The Year Of Living Dangerously
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously?
It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead.
But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these.
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Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
- Malcolm Auld, Principal, Malcolm Auld Direct
- Scott Blume, President Travelocity Asia Pacific
- James Cassidy, General Manager Travel, Fairfax Digital
- Mark Frawley, Managing Director, Roamfree Group
- Brad Gurrie, General Manager, Travelzoo
- Claire Hatton, Head of Travel, Google
- Tim Harcourt, Chief Economist, Austrade
- Arthur Hoffman, Managing Director, Expedia - APAC
- Martin Kelly, Director, Travel Trends
- Sue Klose, Director of Corporate Development, News Digital Media
- Gordon Locke, VP Airline Marketing & Strategy, Sabre Airline Solutions
- Simon Monk, Chief Executive Officer, World Nomads
- Richard Noon, Chief Executive Officer, Webjet
- Dan Russell, Director, Cleancruising.com
- Darin Walters, Managing Director, Jetabroad.com
- Michael Walmsley, General Manager - Competitive Intelligence and Search Marketing Services
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It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007.
If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575.
Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event.
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