Louie The Fly Has Nothing On Quotify
By Martin Kelly, Editor, Search Engine Room TWO of Australia’s most experienced search engine marketing professionals, Paul McCarney and Peter Crowe, have started a new business that connects consumers with trade and professional service providers. Quotify.com.au launched with a pest control offering and has just rolled out a second vertical covering home and business security. Chief Executive Officer Peter Crowe, formerly Head of Local Search at Yahoo!, said Quotify has plans to launch up to 40 verticals over the next couple of years. Revenue is generated through delivering qualified leads to trade and professional service companies. “We are ultimately selling to an audience on a cost per lead basis,” Crowe said. It is using a comprehensive pay per click advertising strategy developed by McCarney’s old company, 24/7 Real Media, to drive traffic. Arbitrage – where the cost of driving traffic to the Quotify site is less than it receives from suppliers for supplying leads – is a key component of its strategy. Crowe added that the company had identified more than 200 industry verticals where it believed the model would work. “But we’ll probably just go with around 40.” Crowe said Quotify uses a sophisticated matching engine to identify the right suppliers for consumers who want a quote and that technology is a big part of its offering. This ensures that someone who wants a pest controller in inner-city Double Bay, Sydney, doesn’t end up with quotes from suppliers in far-flung suburbia. The quoting process – where a customer’s requirements might be farmed out to three relevant companies – is totally automated. Quotify currently employs six staff and is looking for more. Crowe’s partner, Paul McCarney, co-founded premier search marketing agency, Decide Interactive, at the end of 1999. In August 2004, Decide Interactive was sold to the NASDAQ listed, 24/7 Real Media. December 11, 2006 Latest News
© Copyright 2008, Bluewater Press |
Events
Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:
Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends. It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs. The program will be launched the week beginning July 21. Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry. It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging. The program focus is on respected, well-connected speakers delivering topical, relevant information. Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures. There are case studies and debates, plus panels led by informed journos. Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends. Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers. This format has great appeal and delegates come from around the country. Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate. Companies large and small from diverse industries are represented. Some have been in the game for years, others are just starting out. A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks. If you have any questions, please call Martin Kelly on 612-9882-1575. Meanwhile, here are some images from the 2007 event.
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously? It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead. But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these. Find out more at TRAVELtech 2008. Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations. It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007. If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575. Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event. |
