Why Links Are Important to PageRank
LINKING remains at the very heart of Google ranking success for websites – and probably always will. If in any doubt about this statement, just read the following 'official' explanation of PageRank, the core website evaluation system of a company largely controlled by very serious, very intelligent, very private, very ambitious engineers who refuse to publicly comment on its machinations.
“The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University (which) relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
"In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. Google also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important.
“Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search."
Search Engine Room: December 6, 2007
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.