Founders Dreams Turns To Smoke
IN a somehwhat bizarre decision, no doubt empowered by their search engine success, the billions of dollars burning a hole in their pockets, and a sense of infallibility, Google founders Larry Page and Sergey Brin are taking the web company into the energy business. They’ll be using Google money to do this rather than their personal wealth and have set up a subsidiary called RE<C. Their aim is to produce electricity from alternative sources at a lower cost that coal-fired power stations. "We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centres," said Page. "We want to apply the same creativity and innovation to the challenge of generating renewable electricity at globally significant scale, and produce it cheaper than from coal." Hundreds of millions of Google dollars will be invested in this scheme, “which will begin with a significant effort on solar thermal technology, and also investigate enhanced geothermal systems and other areas.” Page commented: Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal (and) are optimistic this can be done in years, not decades. “If we meet this goal … we expect this would be a good business for us." As usual, the release concluded with a summary of the Google business: “Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. “Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.” Please, can anyone tell me where it says “solar thermal technology” company? Search Engine Room: December 6, 2007 Latest News
© Copyright 2008, Bluewater Press |
Events
Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:
Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends. It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs. The program will be launched the week beginning July 21. Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry. It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging. The program focus is on respected, well-connected speakers delivering topical, relevant information. Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures. There are case studies and debates, plus panels led by informed journos. Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends. Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers. This format has great appeal and delegates come from around the country. Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate. Companies large and small from diverse industries are represented. Some have been in the game for years, others are just starting out. A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks. If you have any questions, please call Martin Kelly on 612-9882-1575. Meanwhile, here are some images from the 2007 event.
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously? It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead. But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these. Find out more at TRAVELtech 2008. Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations. It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007. If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575. Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event. |
