Hot Goanna Sold to TPP Internet

One Hot Goanna - Mark Tull

GOLD Coast Search Marketing company, Hot Goanna, has been sold to TPP Internet, a privately-owned domain registration, web and email hosting business based in Sydney. Hot Goanna was founded in 2005 by Mark Tull and Andrew Coates and now manages more than three million pay-per-click Google ads each week. Tull says the deal was the best way for Hot Goanna to grow with its services now marketed via the TPP customer base and its 1700 affiliates. Tull and Coates will stay with the company. They declined to comments on financial aspects of the deal. Meanwhile, BlueFreeway has bought 27% of Clear Light Digital with the remainder to be acquired over the next five years. BlueFreeway now has stakes in 22 companies.

Search Engine Room: September 26, 2007