Google Case A Tough One For ACCC
WHY? That’s the question I ask every time coverage emerges of the Australian Competition and Consumer Commission ‘misleading and deceptive conduct’ action against Google for allegedly blurring the lines between paid and organic search.
To me the difference between paid and sponsored links is clear, and a vox pop I did in Martin Place, Sydney, earlier this year clearly indicates the public is also aware that there are two distinct ad types on Google.
But the ACCC is pressing ahead and in the Federal Court last week expanded its initial concerns about paid ads across the top of the search results page to include those down the side.
It also clarified that its action will now be against parent company Google Inc, and not Google Australia.
May as well, got nothing to lose – except maybe credibility on a global scale, because it looks like an exceptionally difficult proposition to prove.
The ACCC action also focuses on a 2005 paid search campaign in which Trading Post allegedly used a rival’s business name to deceive people into visiting its site.
It may have more luck there but has taken on an incredibly powerful adversary that will do whatever it takes to win – or at least ensure the matter is stuck in legal limbo for many years to come.
Search Engine Room: October 8, 2007
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.