New 'SEO Friendly' CMS from Amplify
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Tom Petryshen, Amplify
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THE biggest test of Amplify’s new SEO-friendly Content Management System (CMS) will come over the next few days when it is deployed on one of Australia’s most popular websites, Webjet.com.au. CEO Tom Petryshen said Webjet has already tested the system, which Amplify developed over the past 12 months, on three smaller country sites (UK, NZ, US) and is satisfied with the results.
Petryshen claims “one of the main points of difference for our system is that it was developed by Search Engine Optimisation experts from the ground up. We do not know of any other SEO company in Australia or worldwide that has gone down this route. Most existing CMS have been developed by programmers with no SEO experience and have to be hacked to be search friendly.” Amplify is a Search and Web Development company based in Sydney.
Search Engine Room: September 2, 2007
