Why Work? That's The Question for Google's Millionaires
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Think I'll Go To The Office Today - NOT!
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By Martin Kelly, Search Engine Room
JUST read an interesting story on the Google millionaires in Forbes Asia, the magazine for rich people, forecasting a mass exodus from the company’s California headquarters. The reason is quite simple – money, lots of it.
Forbes estimates there are now more than 700 Googlers worth at least US$5 million. Lots of those would be worth plenty more thanks to a couple of exceedingly generous options schemes that lucky employees can now vest.
The first in 2002, when Google had just 350 staff, granted employees share options at an exercise price of just 30 cents. The following year’s options had a trigger rate of US$4.
Google shares now sell for more than US$500 – do the math.
So why work? Craig Silverstein, Director of Technology and the first hire by founders Larry Page and Sergey Brin, now holds more than $US100 million in Google stock and admits “economically, you are volunteering to be here”.
But he likes the mental stimulation and stays. Others don’t – and who could blame them; they take the money and run, often to an upmarket garage somewhere in Silicon Valley to launch their own startup.
Spawn of former Googlers include social networking site Twitter, and WeatherBill, a site that allows people to hedge risk against downpours, a service that would have come in very handy in NSW recently.
According to Forbes, there at least another six startups on the cards, while many ex-Google staff are becoming venture capitalists.
“If we seed the next 200 great startups, that’s no bad thing,” said Laszlo Block, VP of people operations at Google.
He says Google has identified key people it wants to keep, particularly in its core Internet search business.
While it’s early days yet and the full impact of wealth creation has yet to be felt by a company which now has 13,500 staff, one thing is for sure, new staff will not have it as good as the veterans No doubt there’s still plenty of money on the table, but the stratospheric profit multiples look long gone. This year’s options will have a trigger rate of US$462 when they can be vested in a few years.
Who knows where the Google share price – or the world economy – will be then.
Search Engine Room, June 28, 2007
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Events
- Tuesday, Sydney, October 7, 2008
- Theme: Search and Beyond
Australia’s original search marketing and optimisation event, Search Engine Room, is returning to Sydney with a fresh theme and approach. Highlights include:
- Two-stream conference, one-day event
- Vibrant program mixing issues and education
- Search and Beyond theme
- Best value for delegates and sponsors
- Tickets from $449, partnerships from $1650
- Marketing, Corporate and Industry focus
- Strong advertising support to drive delegate numbers
- Excellent event history, held every year since 2005
- Great networking – 250+ attendees each year
Search Engine Room an Australian-owned event that strives to reflect the market in which it operates while embracing international trends.
It’s outward rather than inward looking, taking great care to incorporate consumer and marketing priorities into innovative and provocative programs.
The program will be launched the week beginning July 21.
Informative, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry.
It's held annually, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging.
The program focus is on respected, well-connected speakers delivering topical, relevant information.
Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures.
There are case studies and debates, plus panels led by informed journos.
Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends.
Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers.
This format has great appeal and delegates come from around the country.
Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate.
Companies large and small from diverse industries are represented.
Some have been in the game for years, others are just starting out.
A good way of keeping in touch is to subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks.
If you have any questions, please call Martin Kelly on 612-9882-1575.
Meanwhile, here are some images from the 2007 event.








More Images from SER07

- Dockside, Sydney, August 26
- The Year Of Living Dangerously
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously?
It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead.
But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these.
Find out more at TRAVELtech 2008.
Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
- Malcolm Auld, Principal, Malcolm Auld Direct
- Scott Blume, President Travelocity Asia Pacific
- James Cassidy, General Manager Travel, Fairfax Digital
- Clementina Clive-Ponsonby-Fane, Head of Travel, Health and Lifestyle, ninemsn
- Mark Frawley, Managing Director, Roamfree Group
- Chris Guzowski, Managing Director, Travel Apps
- Brad Gurrie, General Manager, Travelzoo
- Claire Hatton, Head of Travel, Google
- Tim Harcourt, Chief Economist, Austrade
- Arthur Hoffman, Managing Director, Expedia - APAC
- Martin Kelly, Director, Travel Trends
- Sue Klose, Director of Corporate Development, News Digital Media
- Gordon Locke, VP Airline Marketing & Strategy, Sabre Airline Solutions
- Simon Monk, Chief Executive Officer, World Nomads
- Richard Noon, Chief Executive Officer, Webjet
- Dan Russell, Director, Cleancruising.com
- Darin Walters, Managing Director, Jetabroad.com
- Michael Walmsley, General Manager - Competitive Intelligence and Search Marketing Services
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations.
It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007.
If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575.
Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event.
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