Facilitate Digital Lists, Looks Overseas
Facilitate Digital, which recently listed on the Australian Stock Exchange, is rolling out an overseas expansion plan that targets smaller, sophisticated online advertising markets.
CEO Ian Lowe said international growth is an important part of the future for Facilitate Digital, well-known in media land for its display and search ad serving capabilities but increasingly moving into site and business analytics.
“This is really a key part of our vision,” said Lowe, claiming that the ability to cross-reference data from different ad channels means its services are akin to a “business intelligence machine”.
It’s a vision the stock market is buying. The Facilitate Digital share price has reached highs of 68 cents after the company achieved a back door listing through a ‘merger’ with Purus Energy. Shares were offered at 20 cents.
Lowe claims a 70% share of the ad serving market in Australia, a figure strongly disputed by primary rival Double Click, and said the share listing gives it access to the necessary capital for expansion.
“We didn’t want to sit back and watch the horse bolt – we wanted to be part of it (but) the big mistake we did not want to make is failing by going straight to the biggest markets,” Lowe said
“We want to take a position in countries that give us exposure to the larger markets as a basis to learn. We targeted Scandinavia and Holland first (because) everyone speaks English and they are sophisticated markets.”
Lowe said Facilitate Digital customises its products – which are mainly sold to media agencies – in fresh markets, an approach which is paying appears to be paying dividends.
“The Scandinavian operation became profitable after six months – it’s a very scalable business.”
Lowe said FD will be setting up its Southeast Asia headquarters in Singapore, while offices in Belgium and London office are also on the cards.
Search Engine Room
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
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Meanwhile, check out images from the last Search Engine Room below.