Yahoo Bing Integration Getting Closer

Yahoo Search Marketing has advised advertisers that integration work started this week on "transitioning the back-end technology for Yahoo! Search over to the Bing platform ... an important step toward improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search... We are currently testing it with a limited number of accounts." Yahoo warned there were no guarantees on timing. "As we've stated all along, our primary goal is to provide you with a quality transition experience in 2010, while protecting (Christmas shopping). We continue to make great strides .... however we may defer the transition to 2011." August 20, 2010.

 

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