Google Reveals AdSense Revenue Share
Google has finally revealed that it shares 68% of AdSense revenue with its publisher partners. Thus endeth a mystery that's been around since the product was launched back in 2003.
And so another veil is lifted as the big (brother) web brands strive for "greater transparency" while at the same time harvesting data many consumers consider personal.
Contradictory? Not at all. This is business.
Neal Mohan, Vice President, Product Management, wrote in the Google blog: "We hope this additional transparency helps you gain more insight into your business partnership with Google.
"We believe our revenue share is very competitive ... when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading.
"For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site.
"If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network." Search Engine Room, May 25, 2010.
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