Flight Centre Paid Search Up For Grabs
Story Update - e-Channel has retained the account.
The massive Flight Centre paid search account – which covers several sites and worth in excess of $10m a year – is up for grabs with a decision expected over the next couple of weeks. Several agencies are fighting it out, including the incumbent, e-Channel. Flight Centre is renowned as an aggressive marketer no matter what the platform.
Flightcentre.com.au has been consistently ranked in the top two travel agencies for several years by Experian Hitwise due to its strong brand and heavy paid search spend, which is probably only second to the airlines – Qantas, Jetstar and Virgin Blue – and maybe some accommodation sites such as Wotif.com.
Flight Centre’s other sites, Escape Travel and Student Flights, also rank well. Meanwhile, Sydney company Switched On Media has won Flight Centre’s Search Engine Optimisation business and reports good early results. Search Engine Room: March 9, 2010.
