Baartz Leaves Yahoo As Search In Decline

Carol Baartz has been sacked, reportedly by phone, as CEO of Yahoo after overseeing the decline of the company's position as a search engine market leader. Baartz didn't see search as a core discipline and instigated the deal that now sees Microsoft, via Bing, effectively running search for Yahoo under a revenue share strategy that is faltering quite badly. In the second quarter Yahoo reported search revenue after traffic acquisition costs of US$371 million, down 15% over the previous year. September 7, 2011.

 

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