Sorting SEO Hype From Reality

There’s plenty of hype and half-truths surrounding SEO, which some see as something of dark, semi-secret art rather than an often straight forward strategy of raising a website’s organic profile. Here is a list of the top 10 SEO myths compiled by Michael Estrin from iMedia Connection:

1) SEO is all about secret tactics; 2) SEO means optimizing only for Google;  3) Submitting your sites to thousands of directories helps; 4) SEO is free;  5) Keywords need to appear everywhere; 6) SEO is a one-time event for a website; 7) SEO will take years to return results; 8) Page Rank is the critical measure of a site’s success; 9) Accessibility doesn’t really matter; 10) Google has an adversarial relationship with web masters and publishers.  See full story.

 

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