Searchworld Raises Quality, Lowers Profits
Australian search advertising network, Searchworld, had a “fickle” 12 months to June 30, losing $322,749 compared with a profit of almost $600k the previous financial year. Management said the poor performance (revenue was down 14%) was partly attributable to the company dropping trying to improve its search traffic. This meant “forgoing traffic from low quality sources” with the aim of making more money from higher conversion rates over time.
“The search advertising industry, whilst growing and representing significant opportunity, is also an immature industry that is evolving and consolidating, and as such Searchworld remains an exciting but relatively speculative business,” owner Webfirm said in its recent annual report. Searchworld delivers search ad feeds to search engines, portals, directory publishers, parked domains, downloadable applications and ad networks. It also owns the Ansearch.com.au and anzwers.com.au search engines. Search Engine Room: September 21, 2009
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.