Searchworld Raises Quality, Lowers Profits
Australian search advertising network, Searchworld, had a “fickle” 12 months to June 30, losing $322,749 compared with a profit of almost $600k the previous financial year. Management said the poor performance (revenue was down 14%) was partly attributable to the company dropping trying to improve its search traffic. This meant “forgoing traffic from low quality sources” with the aim of making more money from higher conversion rates over time.
“The search advertising industry, whilst growing and representing significant opportunity, is also an immature industry that is evolving and consolidating, and as such Searchworld remains an exciting but relatively speculative business,” owner Webfirm said in its recent annual report. Searchworld delivers search ad feeds to search engines, portals, directory publishers, parked domains, downloadable applications and ad networks. It also owns the Ansearch.com.au and anzwers.com.au search engines. Search Engine Room: September 21, 2009
