Advertisers Shift to Performance
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Rohan Lund, Yahoo!7
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TRADITIONAL banner advertising is coming under pressure with advertisers increasingly switching to performance-based payment arrangements. “There’s been a massive shift to performance in this quarter,” Yahoo!7 Chief Executive Rohan Lund told the Sydney Morning Herald.
Meanwhile, research by Eyeblaster suggest consumers are reluctant to click on banner ads because its takes them from the page they are on. “People just don’t look at a banner and convert,” Mick O’Brien, director of operations for EyeBlaster APAC, told The Australian. “You are really looking at five steps leading to a conversion.” Search Engine Room: April 3, 2009
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Events
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
- Jon Beros, General Manager Sales, Scoopon
- Neil Bourne, Director, Nextec Strategic Capital
- Andrew Crawley, Director, Jack Media
- Tony Davis, Director, Quantium
- Brad Gurrie, GM Australian and Southeast Asia, Travelzoo
- Andy Jamieson, Director, Switched On Media
- Tim Lovitt, Senior Analyst - Research and Insights, Experian Hitwise
- Dean McEvoy, Founder and CEO, Spreets
- Daniel Monheit, Director, Hard Hat Digital
- Stephen Ostrer, Director, Deal Focus
- Quaetapo, Chief Operations Manager/Digital, Shop A Docket
- Adam Rigby, Executive General Manager, LivingSocial Australia and NZ
- John Rolfe, Director of News and Public Defender Columnist, Daily Telegraph
- Jodie Sangster, CEO, ADMA
- Adir Shiffman, Co-Founder and Director, Starthere.com.au
- Mike Sneesby, CEO, Cudo
- Simon Smith, Director, Effectivedeals.com
- Chris Zinn, Consumer Advocate
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Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.
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