Google US Domination Increases

GOOGLE increased its US market share to 72.1% of all search engine queries for December, a year-on-year increase of almost 10%, according to new research from Hitwise. The Google juggernaut took market share from all competitors, most notably Yahoo – a distant second with 17.8% share, almost 15% less than the previous year. Yahoo’s former suitor, Microsoft, finished third with 5.6% (down from 7%). Ask.com came next 3.4% (down from 4.1%). According to a recent IDC study, Google now has 54% of US search advertising spending. Search Engine Room: January 14, 2009

 

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