Shopping Search Surge Over Christmas

Google Australia reports a 20% increase in search volume for shopping search during January compared with the previous year.

This follows a pre-Christmas surge of 36%. Booze, food, clothing, camera and video were the fastest-growing categories during the annual December frenzy.

Other key findings include:

Clothing retailers made up the largest set of the top 100 searches, followed by electronics retailers, multi-category retailers, and jewellers
Own-label retailers (e.g. Sportsgirl, Country Road) are the most popular clothing retailers -- they make up 40% of the clothing searches
The Most popular searches for catalogues were for Target and Kmart
"Westfield", "Chadstone" and "Doncaster" were among the most searched shopping centres

Research from the Monash Cente for Retail Studies last year claimed 50% of shoppers researched online before heading out. Search Engine Room: February 5, 2009

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Events

Sydney, May 7, 2012

- Australia’s first group buying conference

- One day, fast-paced, issues-based event

- 15 to 20 industry-leading speakers

- Created by Bluewater Press, producer of No Vacancy, TRAVELtech & Search Engine Room events

More Information

'REAL TIME - Sydney, March 30'

When: March 30, 2012
Where: Amora Hotel Jamison
Program: Real Time
Bookings: $499 + gst Early Bird

Accommodation industry conference No Vacancy returns to Sydney in late March with a fast-paced, issues-based program and excellent networking.

Real Time is the theme this year while Distribution, Innovation, Internet are the guiding program principles. It will be great day.

Book before February 16 to get the early bird discount.

Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.

Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.

Meanwhile, check out images from the last Search Engine Room below.