Shopping Search Surge Over Christmas
Google Australia reports a 20% increase in search volume for shopping search during January compared with the previous year.
This follows a pre-Christmas surge of 36%. Booze, food, clothing, camera and video were the fastest-growing categories during the annual December frenzy.
Other key findings include:
- Clothing retailers made up the largest set of the top 100 searches, followed by electronics retailers, multi-category retailers, and jewellers
- Own-label retailers (e.g. Sportsgirl, Country Road) are the most popular clothing retailers -- they make up 40% of the clothing searches
- The Most popular searches for catalogues were for Target and Kmart
- "Westfield", "Chadstone" and "Doncaster" were among the most searched shopping centres
Research from the Monash Cente for Retail Studies last year claimed 50% of shoppers researched online before heading out. Search Engine Room: February 5, 2009
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Events
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
- Jon Beros, General Manager Sales, Scoopon
- Neil Bourne, Director, Nextec Strategic Capital
- Andrew Crawley, Director, Jack Media
- Tony Davis, Director, Quantium
- Brad Gurrie, GM Australian and Southeast Asia, Travelzoo
- Andy Jamieson, Director, Switched On Media
- Tim Lovitt, Senior Analyst - Research and Insights, Experian Hitwise
- Dean McEvoy, Founder and CEO, Spreets
- Daniel Monheit, Director, Hard Hat Digital
- Stephen Ostrer, Director, Deal Focus
- Quaetapo, Chief Operations Manager/Digital, Shop A Docket
- Adam Rigby, Executive General Manager, LivingSocial Australia and NZ
- John Rolfe, Director of News and Public Defender Columnist, Daily Telegraph
- Jodie Sangster, CEO, ADMA
- Adir Shiffman, Co-Founder and Director, Starthere.com.au
- Mike Sneesby, CEO, Cudo
- Simon Smith, Director, Effectivedeals.com
- Chris Zinn, Consumer Advocate
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Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.
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