Oz Search Spend Up 27% in Dec Quarter

Search and directories advertising spend in Australia for the December quarter increased 27% over the previous year, according to the latest research from the Interactive Advertising Bureau. It is by far the fastest-growing advertising sector and now has a 48.5% share of Australia’s digital advertising market. The IAB estimates $806.5m was spent on search and directories advertising throughout 2008, 30% more than 2007, a slower growth rate than in the past but still extremely impressive. The sector spend has increased from $45m in 2002 to $806.5m in 2008 – annual growth of 63%. Search Engine Room: 10 February, 2009