Top 10 or Bust - The Rest Don't Matter

Karen Grinter, Global Reviews

How important is it to get in the Top 10 listings on search engines? A recent study of almost 100 internet users by Global Reviews showed that not a single person went to the second page of Google if they didn’t find what they wanted on the first page; they simply did another search.

Senior Analyst Karen Grinter also revealed that when set two specific online tasks - find the cheapest flight from Tullamarine Airport Melbourne to Perth, and the cheapest Brisbane hotel near the Botanic Gardens –half the users went straight to a search engine.

Once there, Grinter said 37% entered the actual website name rather than a search term. “Some behaved as if search engines are the web,” Grinter said. In other search engine findings, Global Reviews found that 18% clicked on the paid search advertisements. Search Engine Room: September 10, 2008