Top 10 or Bust - The Rest Don't Matter
How important is it to get in the Top 10 listings on search engines? A recent study of almost 100 internet users by Global Reviews showed that not a single person went to the second page of Google if they didn’t find what they wanted on the first page; they simply did another search.
Senior Analyst Karen Grinter also revealed that when set two specific online tasks - find the cheapest flight from Tullamarine Airport Melbourne to Perth, and the cheapest Brisbane hotel near the Botanic Gardens –half the users went straight to a search engine.
Once there, Grinter said 37% entered the actual website name rather than a search term. “Some behaved as if search engines are the web,” Grinter said. In other search engine findings, Global Reviews found that 18% clicked on the paid search advertisements. Search Engine Room: September 10, 2008
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.