Search News Briefs
WEBJET SPENDS A$2m ON SEARCH: Search is big business – any doubts about that were erased by the annual report from online travel retailer Webjet, which revealed that it had spent around A$2m on search marketing during 2007/08, about 25% up on the previous 12 months. Pretty much all of that would be going to Google. Not bad, eh, A$2m from a single client.
SENSIS OPTIMISES YELLOW LISTINGS: Listings in Australia’s biggest online business directory, www.yellow.com.au are now able to be crawled and indexed by search engines for the first time. Sensis GM Online Search and Directories, Chris Smith, said: “This initiative takes Yellow a giant step further by taking adavantage of he popularity of search engines and using them as another channel through which Yellow listings can be found”.
PRIME NOW FEATURES YAHOO! The websites of regional broadcaster Prime Media Group now feature Yahoo!7 Search, Maps and Answers content. Prime has websites focussed on the major regional centres of Canberra, Wollongong and Newcastle. It will launch new sites in the next two months.
