Outrider appoints Marcelo Silva as General Manager, Australia

Marcelo Silva, new GM Australia for Outrider

Australia’s largest search marketing company, Outrider (formerly 24/7 Real Media) has appointed Marcelo Silva as General Manager, Outrider Australia, replacing Robbie Hills, who was recently promoted and is moving to Asia.

Silva joins Outrider in June from PayPal Australia, where he has been Head of Marketing since July 2005. He has also worked for Career One and Yahoo! Australia Search Marketing.

Hills is now CEO Group M Search Asia Pacific, and will be based in Singapore. Search Engine Room: May 21, 2008

Latest News

• Willie Pang Joins Amplify
• Google Reveals AdSense Revenue Share
• Search ,Classified, Directories Grow
• Google Tweaks Search Display
• AdLux Signs Group M and Gumtree
• Account Wins For e-Channel and FirstRate
• Google Gets Into Hotel Meta-Search
• Flight Centre Paid Search Up For Grabs
• European Courts, Legislators Turn Against Google
• First Rate Signs With Ignite Search
• Bumper Results for Google
• China Fight Good Not Bad For Google
• Social Web Goes Mainstream
• Display On Ropes As Search Sets Agenda
• Paid Search Content May Become A Reality
• Photo Wrap on Search Engine Room 2009
• Google boss on where search is heading
• A Year Is A Long Time In Search
• Amplify Wins Major Travel Account
• Bing Maps To Nowhere
• Sorting SEO Hype From Reality
• Social Threatens Search For Most Popular
• Social Media Can Drive Search
• Search Engines 'Content Kleptomaniacs'
• Auction Model Dumped in Local Search Trial
• Searchworld Raises Quality, Lowers Profits
• Carol Bartz The 'Sarah Palin of Search'
• Search Drives Digital Ad Spend in Australia
• Yahoo and Microsoft Join Forces in Search
• News, Fairfax Angry at 'Google Real Estate'
• New Blood At FirstClick
• Twitter Having A Big Impact on Web Traffic
• Bingo - New Microsoft Search Engine
• Google Cries Poor, Loses Money in Oz!
• Search Stays Strong As Market Weakens
• Old Clients Pay for New at Yahoo, Google
• Behavioural Issues for Google 'Frenemies'
• Paid Seach Doubles In Past Year for Accom
• New Head of Search at e-Channel
• Advertisers Shift to Performance
• Microsoft Tests New Search Engine, Kumo
• Oz Search Spend Up 27% in Dec Quarter
• Shopping Search Surge Over Christmas
• Search Strong, Google Growth Continues
• Display Gives Search The Edge
• Google US Domination Increases
• True Local, Yahoo Jilted by Google, Sensis
• The Dumbest Affiliate Request Ever?
• Google Walks Away from Yahoo Ad Deal
• Sensis, Google Sign Massive Search Deal
• No Comparison In Search War of Words
• It's Over, Finished, Obsolete, Redundant ...
• Lookle Discovers No Charity In Business
• Top 10 or Bust - The Rest Don't Matter
• Search News Briefs
• Controversial Google Search Feature Launched in Australia and NZ
• 'Pathetic' Yahoo! Fights For Credibility
• Search Marketing Returns Improve Despite Increased Competition
• Fairfax Digital Deal For Dynamic Creative
• Hawking - Chief Scientist At Funnelback
• Searching For Answers at Ninemsn
• War, Famine and Google on the Evening News ... Can It Happen Here?
• Microsoft ... Terrible Poker Player
• Are You a Digital Web Developer Who Has Moved Into The SEO Space?
• Search Market Share Stabilises in Oz
• Web Analytics Manager - Blue Chip Online Banking Opportunity
• Outrider appoints Marcelo Silva as General Manager, Australia
• New name for Travel Search Engine
• Excite Corporation Signs Deal With LookSmart
• Googles Likes Colour of Aussie Money
• Ask.com Targets Female Market
• BlueFreeway Loses Money, Fourth Director
• Digital Dream Teams Not So Sexy After All As Money Talks and Executives Walk
• Poor Performance Sparks Search Overhaul
• Paid Clicks Slump But Mystery Why...
• Micosoft-Yahoo: Make Yourself Comfortable, This Could Take A While
• Global Changes, Local Impact: GroupM Flexes Search Muscle
• Expert Advice on Linking Strategies To Boost Search Engine Rankings
• Coffee With Matt Cutts (and a few hundred other people)
• GOOGLE - SER Special Report
• Garage Where It All Started
• PR(A) = (1-d) + d(PR(t1)/C(t1) + ? + PR(tn)/C(tn)) ... GOT IT?
• The Money-Making Machine
• Why Links Are Important to PageRank
• Paid Links Boom Despite Google Ire
• Google Hits Bottom on Accountability
• 'Latest' Google Statistics
• Founders Dreams Turns To Smoke
• Google Paid Search Revenues To Rise
• Wireless Network Next On Google Hit List
• Google Embraces Android, Goes Mobile
• ninemsn - No Space in Digital Future For Search
• NZ Marketers Defy Global Search Trends
• Universal Search Changes SEO Forever
• Offline Drives Online Corporate Search
• Hot Goanna Sold to TPP Internet
• Google Case A Tough One For ACCC
• Top Speakers At Search Engine Room NZ
• Lookle, Blackle - Aussie Search Engines Try Something Different
• LookSmart? Look Elsewhere...
• Search: Big Business and Results
• New 'SEO Friendly' CMS from Amplify
• FIve Easy Steps To Improving Conversions
• Legal Limbo Could Last 12 Months Or More
• Panama Migration Now, Ad Rankings Soon
• Vanishing Up Each Other's Google
• Alkemi Sells 15% To Future Now Inc.
• Search Marketing: Do As I Say Not As I Do
• Snow Industry Leaves SEM In Cold
• Hot Opportunity! Head of Search - Digital Advertising Agency - Beijing, China
• Why Work? That's The Question for Google's Millionaires
• Facilitate Digital Lists, Looks Overseas
• Ansearch Buys Webfirm, Appoints Ridge
• Ciao Baby! Fernandez Joins 24/7 Real Media
• Search Engine Room NZ : November 13
• Found Agency Tumbles in Google Rankings
• Growth Only Constant At Hitwise
• Yellow Signs ninemsn Distribution Deal
• Evidence That SER07 Actually Happened
• Google - World's Most Powerful Brand
• Bid On Brands, Says Travelocity
• In Case You Hadn't Heard...
• Search Job Market Moves Into Overdrive
• 1.6 Million Reasons To Start A Search Marketing Business In A Lounge Room
• Google Overtakes Sensis As Top Digital Earner With 108% Growth
• Get the Spin on SEO Public Relations
• Ashes To Ashes, Dust To Dust, Two NZ Portals Arise, In Business We Trust
• Briefs: 24/7 Grows But Suffers Shrinkage, Funnelback Gets Flustered
• Search Will Take Over The World (Wide Web)
• Search Stars As Online Advertising Cracks $1 billion
• Spending Boom To Fuel Growth But Skills Crisis An Issue
• Panama 'Live' At Search Engine Room
• Read All About It - Google Maps Australia Links With TrueLocal
• New Technologies Change The Measurement Game
• Briefs - And A Funny Bit
• Major Google Appointment Rumoured
• Andrews To Drive Launch of Dynamic Creative at e-Channel
• New Funding, Tech Platform for Downstream Online
• Yahoo! Launches New Rankings System in United States
• Party Rave Becomes Reality
• No 'Miserable Failure' as Google Defuses Bomb
• Aussie Expansion On The Cards as First Rate Sold To Q Limited
• Hills, Leuchars Promoted at 24/7
• Microsoft Boosts Oz Search, Teams With YSM In India
• SEO Benefits From Blogs
• Death, Taxes and Search Engines
• Ansearch: Rapid Sales Growth
• News Goes Local 2.0 - Nook.com.au
• Shopping.com Signs New Partners
• Sensis Test Drives Car Search Site
• Yahoo!7 Boosts Answers But No More Questions for Google
• Louie The Fly Has Nothing On Quotify
• BlueFreeway Hits Global Highway
• Bookings Open For Search Engine Room
• Calls To Action, Points of Resolution and Resolving Doors
• MySpace Makes Space For AdSense
• Parsons Leaves Sensis For ninemsn - Pridmore Lands In Hot Seat
• Cogentis Sells to BlueFreeway
• Job Alert! BDM Role at First Rate
• Eureka! No, It's Eurekster & SLI ... Search Happenings From NZ
• Search And You Will Find - Maybe...
• Totally Teetotal on Technology

© Copyright 2010, Bluewater Press