Ask.com Targets Female Market

Ask.com Targets Female Market

In an interesting strategic move, Ask.com, one of the original search engines, has pulled out of general search instead refocussing on the female market, providing answers to America’s housewives about things like recipes, hobbies, kid’s homework, entertainment and health. Founded in 1996 as AskJeeves, Ask.com has struggled to make headway in the US search market despite good technology and a hefty marketing budget. It had 4.5% of the US search market during January, according to comScore Media Metrix. This meant it was #5 in a US market that is fast consolidating. Pundits reckon that it may soon just be Google and Yahoo! (assuming #3 MSN succeeds with its takeover). Google has around 60% of the US search market. Here in Australasia, it claims more than 90% market share. Search Engine Room: March 7, 2008

 

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