Expert Advice on Linking Strategies To Boost Search Engine Rankings
Melbourne SEO Ash Nallawalla was recently at Webmasterworld in Las Vegas. Not only did Ash present, he also took notes. Here’s his take on the linking session, which features the thoughts of Greg Hartnett, Rae Hoffman, Roger Montti and Jim Boykin, who kicked off proceedings with a "1000 day linking plan
Jim then spoke about Link Value. Key points included:
Greg Hartnett from Best Of The Web spoke about Link Building Via Directories.
He said directories are not "paid links" but are "reviews". He described "good directories" as follows:
Some directories will take multiple submissions from a site. CNN is mentioned 745 times in the Open Directory Project.
Are the Yahoo Directory, BOTW worth the expense? Yes. Will my site get included? Not if it fails the review.
The best directories are:
Rae Hoffman of sugarrae.com spoke about Delegating Link Development.
Rae prefers to do linking in-house than to outsource it. If you have to outsource, create a training document for their staff. It would contain material including:
Train your linkers to be traffic developers and marketers, not link developers.
Give them a low-value site to begin with and observe them.
Roger Montti of martinibuster.net spoke about Alternative Link Building.
Roger has a linking team in India and one in the US.
He is Bcc'd on each link request they send out, so that he can monitor their work and make suggestions.
One source is buying an ad in an emailed newsletter, if the newsletter is also archived online - you get a permanent link!
He suggested finding complementary (relevant) blogs via BOTW and other listings and then contacting the owner asking if they sold advertising (not links).
Some of them don't mention this but they might have AdSense blocks halfway down the page, so they want to make money.
Good sources are ones that make no mention of PageRank, do not have ads for irrelevant websites, and offer a year-long deal.
You can try to sponsor small nonprofits, especially .org sites. YouTube videos can contain links and may send human traffic.
To find such sites, try the following searches:
Another option is to buy a neglected, under-performing site that you can improve.
You could build a site for a charity in return for links, but they tend to be demanding customers because you work for free.
If your site is a software company that makes shareware, then there are numerous download sites where you can submit PAD files.
Search Engine Room: February 27, 2008
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.