SEO: The Art Of Balance
One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set. The thing that isn’t always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be a site consumers do not like to visit. It is possible to visit a variety of sites that rank # 1 for a particular keyword or phrase and discover one of two things, 1) the sight doesn’t really have much to do with the keyword or, 2) the site is not well organized or is hard to navigate. In both cases the back button will be used quickly and the consumer will continue their search with a mental note of which site to avoid in the future.
You don’t have to be number one to gain significant site traffic. If you work to ensure your site is keyword rich and the site is easy to navigate you may be surprised how well your site actually performs with those whose opinion matters the most – actual customers. Sometimes you can work so hard to improve site rankings you miss the growing successes that come with solid SEO techniques that are an equally important extension of search engine site rankings. "Life is like riding a bicycle. To keep your balance you must keep moving.
" – Albert Einstein You actually can be happy (if not satisfied) with a decent site ranking if you also have a highly efficient website. This is really a lesson in a balanced approach to SEO results. If all you concentrate on is ultimate site ranking and you ‘stuff’ your articles with keywords and phrases that seem out of place you might get to the number one position and find your site has a significant ‘turn off’ factor for potential customers. You could also be on the other extreme where you have a beautifully designed and functional site, but it is not maximized in SEO strategies. In this scenario you may have the world’s most perfect site, but no one will know about what you have to offer. Perhaps the balanced approach would be to tastefully utilize keywords and phrases that will assist you in improved site rankings and then make sure your site has something definitive to offer site visitors when they do ultimately come your direction.
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