Search Engine Optimisation
5 Tips to Ranking Well at Search Engines
Copyright 2006 strength-training-woman.com Do you have a product or service that you want to sell on the Internet? If so, there are a few fundamental components that you must know. Putting your product or service up for sale is easy. You can find a cheap hosting plan and get a 1-5 page site up within a few hours. But what happens next? Unfortunately, most businesses will never sell their product successfully on the Internet. Their sites may be flashy, but they are not receiving visitors.
To receive an endless supply of free, targeted, leads from the search engines you should consider a few of the 5 tips below. Tip #1- Provide High Quality Content Providing content does more than give out generic information. Providing content builds trust between you and your visitor. The more content you give, the bigger the bond. Your content should focus around very specific keywords.
Each page on your website should be optimized and focused on one keyword. Finding keywords is a task in and of itself. I will be the first to admit that hunting down keywords with a high demand and low supply is not the easiest task in the world. It can be boring and repetitive. After awhile the numbers will blend together and you will feel a bit dazed. But do not stop now! Keywords are the foundation for your content pages and for your business. Tip #2- Find Relevant Linking Partners The days of trading links with any old site are gone. There was a period in time when search engines counted how many links in you had to your site. They factored that and determined if your site was good or not. So if your site had 300 other sites linking to it, search engines would have probably considered it a better site than one with only 10 incoming links.
Search engines have wised up since those days. Now search engines place more emphasis on relevant links. Your site should only link to other sites that are high quality and relevant. If your site is about cookies then you should not be linking to a site about gambling. It doesn't make sense for your site visitors, and it doesn't make sense to the search engines. When you trade links with a relevant, high quality site be sure you specify where your link should be placed, for how long, and what it should say. I often see people exchange links and within a few days the linking partner has taken down the link. Only do business with trusted webmasters. Tip #3- Submit Your Site to Site Directories This is a great way to get high quality and high ranked sites to link to you. Think of a link to your site as a vote of confidence.
Site directories are less popular than search engines, but their link to you helps you increase in search engine rankings. Be wary of any site directory that makes you pay for submission. There are plenty of great directories that allow you to submit your site for free. Getting as specific as possible with site directories is a great idea. If your site is about cookies, you should try to find a site directory that only deals with desserts or foods. General directories are fine, but be sure you submit your site to the appropriate category. General directories tend to have a category for almost any topic. Some site directories will ask you to link to them first. This is your choice. I do not link or pay to get into any site directory.
There are too many free ones that do not require a link back. Remember to place only relevant links on your site. Would your cookie site visitors want to click on a link for a site directory? Tip #4- Add a Site Map A site map is a single webpage that contains links to all the other pages on your site. Adding a map will help your visitors find information quickly. Besides being a helpful tool for visitors a site map also helps search engines find pages. When a search engine spider visits your site it crawls through a page. It visits all the links on your page and it checks for keywords. This is why keywords and relevant linking partners are recommended above. Once the search engine spider finds the site map it will find all of your other pages.
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