Search Engine Optimisation
SEO Tip: How Do Search Engines Choose Page-One Sites?
You may be wondering how search engines arrange the top pages from millions of others. There are calculations involved and you have to work with these to put your site in page one. How Do Search Engines Work? There are three important elements that make up the database and finding of relevant material by search engines. From the inputting of words, the search until the hierarchy of results, there is a process that is mathematically formulated and produces the links and sites that suit best. 1. The web crawler.
This is also known as a “spider” or “robot” which roams the web. It is a program that translates web pages and any existing links relevant to the page. The web crawler begins by looking through the web addresses that are available in its database or index. Any other page on the internet is added to the database should the web crawler consider it relevant to its existing index. Thus, the database continually grows and the web crawler also goes back to the index to check for updates and again search for new available links.
2. The index. The index holds all information of websites and pages that the web crawler has discovered during its frequent web roaming. Whenever any website or page is updated by the owner, the index also updates its stored information thus it continually grows over time. 3. The search engine. A search engine is a software that goes through all the information stored in the index whenever a search is done by a web browser. An algorithm supports the final results according to how relevant the websites found are to the search. The hierarchy of page results is determined by shutting on or off categories that the search engine feels is relevant to the search. The Goal of Search Engines The ultimate goal of a search engine is to provide the most relevant and informative web pages to the web browser.
The effectiveness of search engines may be tested through search engine optimization. Page results for different search engines may vary depending on the algorithm that they are using. Thus, website owners aim to improve their rank based on the algorithm. How Can I Get on Page-On of Search Engines? 1. Links. Links are small routes leading to your website thus a lot of these will increase your visibility in search engines. When typing in a search, it is possible for your URL to be exposed even if the engine may be revealing another website housing your link. 2. Page Summary. Make your page summary more effective by using meta tag names and using keywords in a balanced manner.
Be more flexible in your website’s description so that it can stand out even if the search is bound for a different category. This prevents your website from being completely shut out by the search engine. 3. Title. Although the true nature of the fixed algorithm used by search engines is not fully known, it might help to start with titles that begin with the letters A to E. Engines arrange equal scoring websites in alphabetical order. 4. Keywords. Wisely input keywords in your web pages. More is not better when it comes to key words since engines will decrease your value with too much repetition.
Four to five keywords per page is the most you may be using to help boost your visibility. 5. URL. Share your URL as much as you can in multi and single-database services to increase your value. You may also put it in blogs, your friends’ linking addresss and emails.
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