Search Engine Room Sydney 2006.

Australia's leading Search Engine Marketing conference: Darling Harbour, Sydney, March 14, 2006.

Search Engine Room is supported by all sectors of the industry. It is a conference for anyone interested in the latest trends, issues and opportunities in Search Engine Marketing - the fastest-growing sector of online marketing.

Put it in your diary now - Search Engine Room, Sydney, Tuesday, March 14, 2006.

What to expect at SER 2006:

Faster than a speeding bullet... Fun, fast and informative - that's the aim of our 2006 search engine conference program, which responds to the feedback of 80 delegates who filled in their survey forms at the first event (not bad for a crowd of 260). Issues and topics to be addressed include:

Best Practice SEO
Local Search
Branding and IP
Trends
Conversion
Pricing
Site Accessibility

Yahoo! has taken out the major sponsorship, including an Internet Café; 24/7 Real Media will be hosting The Great Debate, while there'll also be a special Google Breakfast.

Great Industry Networking

Networking is an important part of Search Engine Room and a major reason many delegates attend.

The audience tends to be a mix of industry professionals, marketing managers, e-commerce managers, company owners and interested bystanders.

It is expected that Search Engine Room 2006 will attract more than 250 delegates from a range of industries and backgrounds.

There will be plenty of opportunities to eat and meet, plus drinks at the end of the day and an eight-booth exhibition featuring key industry players.

Search Engine Room 2006 Conference Fast Facts:

What: Australia's top search engine marketing conference; packed with insight, personality, revelation and entertainment.

Where: Dockside, Cockle Bay, at Darling Harbour in Sydney. It's close to the CBD and transport. Dockside is known for its excellent catering. Morning tea, lunch, afternoon tea and post-event drinks provided. Conference directions and venue map

When: Tuesday, March 14, 2006. The conference program runs from 9.30am to 6.00pm. The Google Breakfast is between 7.30am and 9.00am.

Why: There are many reasons to go to the 2006 Sydney Search Engine Room conference....

It's an instant information dump on all key issues and trends;
You'll walk away with fresh ideas and perspectives;
You'll meet new people;
It's a day out of the office.

Who: People who want an insight into the search engine marketing industry and related trends: digital and traditional marketers, search engine marketers, sales managers, business owners, website designers, CEOs, Managing Directors.

Major Sponsor

The Great Debate

Google Breakfast

Exhibitors

Marketing Partner

SER 2006 CONFERENCE PROGRAM:

Google Breakfast

7.30am – 9.00am: The Google Breakfast. Special session from Google, which delves into the future of search, and takes a look at linking and new search engine optmisation tools. This breakfast must be booked separately. Speakers:
Sukhinder Singh Cassidy, VP Asia Pacific and Latin America; Brian White, Technical Program Manager, Search Quality, Google (US).

8.30am – 9.30am: Registration and Coffee

9.30am – 9.50am: Show Me The Money. Search Engine Marketing, already a big business, is the fastest-growing advertising sector – forcing prices up and creating new challenges. Who is spending what - and how will they be spending it in future?
Foad Fadaghi, Research Director, ICT Practice, Frost & Sullivan

9.50am – 10.10am: Trends, Issues, Opportunities. This session will examine the latest user trends in Australia’s search engine marketplace, and also offer insights into major international markets and the implications for the local industry.
Gavin Appel, Vice President – Search Solutions, Hitwise

10.10am – 10.40am: Keynote - Evolution of the Revolution. Search and the Internet have combined to create the world’s biggest marketplace. Other technologies lie in wait. This keynote session reveals key consumer insights; examines their impact on search marketing; explores new search technologies and tools; and discusses how search will keep evolving.
Craig Wax, Regional Managing Director Yahoo! Search Marketing

10.40am – 11.10am: Morning Tea

11.10am – 12.10pm: Getting Ranked: Super SEO. At the end of the day, you just want to be the top-ranked site in your category. Find out what works and what doesn’t in 2006, plus the latest trends and opportunities. The following presenters will use real examples to demonstrate current best practice.

Accessibility – Make sure your website is configured to ensure accessibility by the major search engines.
Chris Dimmock, Managing Director, Cogentis

Keyword Research – You can’t beat a good a keyword strategy to achieve a great site ranking.
David Warmuz, President, Trellian

Linking – Simple in theory but more complex in execution – what’s the best way to go in 2006?
Stephen Murphy, Pay Per Click

12.10pm – 12.40pm: Getting Ranked On Google. Achieving top rankings with Google is the ‘Holy Grail’ of Search Engine Optimisation. How does Google evaluate and rank your site – ask questions and get answers here.
Brian White, Technical Program Manager, Search Quality, Google (US)

12.40pm – 1.40pm: Lunch

1.40pm – 2.05pm: What Price A Customer? With pay per click prices rising to record levels in hot industries like travel and financial services, many business are re-evaluating what they consider a customer to be worth. What yardstick should you use?
Ian Leuchars, Managing Director, 24/7 Real Media.

2.05pm – 2.30pm: Bid Management. Getting bid management right has never been more important given the rush of businesses – and money – into Search Engine Marketing.
John Ostler, Director of Internet Marketing, First Rate

2.30pm – 3.10pm Wild West Web - Branding And Intellectual Property. Maintaining control of your brand online is much easier said than done. Sometimes it seems like anything goes. How do you build and protect your brand online? Panel discussion moderated by Paul Kallenbach, Senior Associate, Minter Ellison.

Rules of The Game: Ruth Mackay, Registrar of Trademarks, IP Australia
Affiliate Marketing – Friend or Foe? Fionn Hyndman, Managing Director, dgm
Protecting A Virgin On The Web - Steven Greenway, eCommerce Manager, Virgin Blue.

3.10pm Afternoon Tea

3.40pm – 4.40pm: Locals Only. Local search is the buzz right now with frantic activity in the space as powerful newcomers such as News Interactive enter the fray, joining the likes of Sensis and Yahoo! One day soon who knows? - may one day soon rival phone directories in terms of sourcing that plumber, electrician or baker. Panel discussion.

Cliff Rosenberg, Acting CEO, Yahoo!7
Nic Jones, Managing Director, News Interactive
Robert Rath. General Manager, Sensis Interactive

4.40pm – 5.15pm: The 24/7 Great Debate. Two high-profile teams finish the program with a light-hearted (albeit deadly serious) debate about a current topic: All You Need Is Search.

5.15pm – 6.30pm: Drinks sponsored by 24/7 Real Media