Global Changes, Local Impact: GroupM Flexes Search Muscle
Outrider is the new brand for 24/7 Search in Australia following a global shake-up by parent company GroupM – the world’s biggest media buying group – of its search operations.
The restructure also includes the creation of paid search brands within existing GroupM companies – Maxus Search, MediaCom Search, Mediaedge:cia Search and Mindshare Search.
Overseeing these new businesses is Susan Zabeti, Director, GroupM Search, Australia. Susan reports to former 24/7 Real Media MD Robbie Hills, who has been promoted to CEO Search, Asia Pacific, GroupM.
In addition to his regional role, Robbie will also have responsibility for the day-to-day operations of Outrider in Australia, where the new brand will be phased in over the next few months.
Outrider Australia will handle all aspects of search engine marketing and optimisation.
However, the continued development of core search platform Decide DNA, will be done separately, under the 24/7 Real Media brand.
Sydney will remain the global HQ for all things Decide DNA and all GroupM companies will utilise its technology.
Search Engine Room: February 28, 2008
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.