Should Groupon Have Joined The Conversation?

Social media has been central to the database and community building efforts of Group Buying sites. A few of the bigger operators employ social media or community managers to foster good will and, it now emerges, also keep tabs on what people are saying. But you have to take the right tone and be very careful about the guise you take in the course of conversation. Otherwise it can blow up in your face, as 'Sheree' from Groupon found after she joibed the conversation after this comment piece questioning the marketing practices of her company on Mumbrella.

 

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