Mark Sceats
Director, SureFire Search

Mark Sceats is the Managing Director of SureFire Search, a specialist search marketing firm he established in 2002. Previously SureFire was called Viz Marketing but recently changed its name after taking on investors to fund growth.

Prior to establishing SureFire Mark worked for one of the top international consultancy firms, KPMG Consulting. Before this he was with Zivo, a leading Australasian web development business. In addition, Mark has had extensive sales and marketing roles in New Zealand and overseas.

This real world commercial experience enables him to understand client needs and develop appropriate pragmatic solutions that are strongly focused on lead generation and conversion for clients. Whilst passionate about the Internet as a marketing medium Mark is pragmatic and has a healthy cynicism about Internet hype. Apart from practical hands-on experience in driving more targeted traffic and customers to clients' web sites, his qualifications include a BSc, plus Direct Marketing and e-Marketing qualifications.

SureFire is a full service search marketing agency with strong competencies in both SEO and paid search. Services include search engine optimisation, pay per click advertising, site-targeted display advertising and online reputation management. SureFire currently runs one of New Zealand's largest paid search campaigns.