Jye Smith
Social Media Strategist, Switched On Media

Jye is the Social Media Strategist for Switched On Media leading and executing a range of social media strategies across a broad base of clients such as Canon, PayPal, Trivett Harley-Davidson and Subaru Australia.

Driven to deliver business outcomes from measurable social media campaigns, Jye has been involved in developing both short and long term strategies.  Campaigns such as the PayPal Developer Day, required a sophisticated level of traffic analysis and measurability was key in demonstrating the effectiveness of social media activity.  Jye enjoys a hands-on approach to developing social media strategies, derived from careful research.

Currently, he’s globally ranked at number 5 in the Top 27 Under 27 Marketing/Advertising blogs and holds 26th position in Australia.  Previous to this Jye was Marketing Executive for CBS Interactive, responsible for a range of innovation and marketing strategies across all brands. This included not only strategic partnerships but also driving product innovation through mobile and video strategies and community management.