Jodie Sangster is the CEO of the Australian Direct Marketing Association and Chairperson for the International Federation of Direct Marketing Associations (IFDMA).
Her extensive experience in the fields of global direct marketing and privacy spans over 12 years and includes experience throughout the US, Europe and Asia Pacific.
Prior to joining ADMA in April 2011, Jodie held the position of Senior Vice President – Global Development for the Direct Marketing Association based in New York responsible for global operations and worldwide direct marketing initiatives.
In this role she gained a unique insight and perspective on global direct marketing issues and played a key role developing international programs aimed at advancing and promoting direct and digital marketing.
Jodie began her career working as a lawyer in London and specializing in data protection. She became involved with the protection and development of the direct marketing industry, joining the UK Direct Marketing Association in 1998, taking on responsibility for both UK and European regulatory affairs.
She moved to Australia in 2001 and joined the Australian Direct Marketing Association (ADMA) as Director - Legal & Regulatory Affairs. In Australia she has played a significant role in shaping the direct and digital marketing landscape.
Prior to moving to the USA in 2008, Jodie held the position of Chief Privacy and Compliance Officer of Acxiom Asia Pacific responsible for privacy and data protection compliance throughout the Asia Pacific Region.