F-Commerce Takes A Back Seat
Feb 29, 2012: Interesting story today by retail analyst Michael Baker that "so-called F-commerce, or selling on Facebook, has at least temporarily gone into the too-hard basket, with a number of high-profile retailers, including Gap and upscale US department store Nordstrom, terminating their Facebook storefronts.
For a retailer to test and then abandon a particular channel is not unusual. It happens on land every day - for example when a brand decides to open its own store, rather than wholesale through a department store. The difference with F-commerce is that Facebook is a social site, so trying to market and sell products on it is a bit like someone making a sales pitch to his friends at a Christmas barbecue." See article.
