F-Commerce Takes A Back Seat
Feb 29, 2012: Interesting story today by retail analyst Michael Baker that "so-called F-commerce, or selling on Facebook, has at least temporarily gone into the too-hard basket, with a number of high-profile retailers, including Gap and upscale US department store Nordstrom, terminating their Facebook storefronts.
For a retailer to test and then abandon a particular channel is not unusual. It happens on land every day - for example when a brand decides to open its own store, rather than wholesale through a department store. The difference with F-commerce is that Facebook is a social site, so trying to market and sell products on it is a bit like someone making a sales pitch to his friends at a Christmas barbecue." See article.
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.