Adir is the Principal of Alia Group, with a background and expertise in the internet, technology, medical and healthcare sectors.
He is a registered medical practitioner, and is also one of the foremost experts in the internet space in Australia, having founded, built and sold a number of rapidly growing businesses.
These include: Transglobal Communications (sold to France Telecom/Deutsche Telecom/Sprint J/V), Promise Web Hosting (trade sale in 2004), Global Reviews (growing rapidly), and HelpMeChoose.com.au (sold to Mortgage Choice in 2010).
Adir has been an advisor to dozens of the largest companies regarding their internet strategies and execution, and continues to provide strategic advice to a number of CEOs and senior managers. He has advised companies across many sectors including banking and finance, health care, insurance, retail, airlines and travel, and media.
His current roles include: Non-Executive Chairman of Global Reviews, Non-Executive Chairman of Catapult Sports, and Director of Innovate Online. Adir is also a director of Starthere.com.au.