MySpace Makes Space For AdSense
By Martin Kelly
MySpace Australia boss Rebekah Horne has confirmed that Google AdSense will start appearing on the uber-popular social networking site in February or March next year as part of a global deal announced by Google and Fox Interactive Media (FIM), which owns MySpace, in August.
In return, Google is obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of US$900 million based on certain benchmarks over the next four years.
Based on current figures, traffic should not be a problem.
According to Ms Horne - recently promoted to General Manager of FIM in Australia - the Australian site is signing up 6000 fresh registrations every day and has around 1.8 million regular users.
Most users are aged between 14 and 34, there’s roughly a 50/50 male-female split and the average session lasts for more than an hour.
Monetisation of the site traffic appears to be well under way.
Ms Horne recently said My Space, which launched in Australia during May, became profitable here within three months.
A recent report in The Australian claimed MySpace was selling up to 10 advertising packages at once, with pricing around the $30,000 mark.
29 November, 2006
Australia's first Group Buying Summit was staged in Sydney on May 7, 2012. It was a good day with 135 delegates and lots great presentations. Speakers included:
Search Engine Room, Australia's original search event, is returning to Sydney in mid November, 2012.
Please subscribe to newsletter for event updates and if you have any queries, contact Martin Kelly.
Meanwhile, check out images from the last Search Engine Room below.