MySpace Makes Space For AdSense
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Rebekah Horne
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By Martin Kelly
MySpace Australia boss Rebekah Horne has confirmed that Google AdSense will start appearing on the uber-popular social networking site in February or March next year as part of a global deal announced by Google and Fox Interactive Media (FIM), which owns MySpace, in August.
Under the agreement, Google became the exclusive provider of text-based advertising and keyword targeted ads through AdSense program on the FIM network, and also has first right refusal on FIM display advertising sold through third parties.
In return, Google is obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of US$900 million based on certain benchmarks over the next four years.
Based on current figures, traffic should not be a problem.
According to Ms Horne - recently promoted to General Manager of FIM in Australia - the Australian site is signing up 6000 fresh registrations every day and has around 1.8 million regular users.
Most users are aged between 14 and 34, there’s roughly a 50/50 male-female split and the average session lasts for more than an hour.
Monetisation of the site traffic appears to be well under way.
Ms Horne recently said My Space, which launched in Australia during May, became profitable here within three months.
A recent report in The Australian claimed MySpace was selling up to 10 advertising packages at once, with pricing around the $30,000 mark.
29 November, 2006
